day 1
Artist Marketing Materials & Websites
8:30-9:20 a.m. REGISTRATION
9:30 a.m.-12:00 p.m. MORNING AGENDA
- Differentiate yourself with your artist statement: what it is, what it isn't, how to write it, and why you need to do this first
- How to organize and expand your mailing list
- Rules for putting together first-class marketing materials
12:00-1:00 p.m. LUNCH BREAK (on site)
1:00-3:30 p.m. AFTERNOON AGENDA
- Email secrets that produce results
- How to use an email newsletter to cultivate collectors
- The do’s and don’ts of artist websites
- What to put in your Web site media room
day 2
Social Media for Artists
8:30-9:20 a.m. REGISTRATION
9:30 a.m.-12:00 p.m.
- Why you need a blog right now & how to start one
- How to increase traffic to your blog
- Introduction to social media (Twitter, Facebook, LinkedIn)
- How your self-promotion components work together
12:00-1:00 p.m. LUNCH BREAK (on site)
1:00-3:30 p.m. AFTERNOON AGENDA
- Create an action plan that works for you
I'd love to work with you and your regional artists!
Email me and we’ll coordinate a phone call to discuss the possibilities.
Alyson's Workshop & Event Schedule
How to Host an Art Marketing Workshop
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After taking your seminar, I asked for sponsors for my annual retreat/workshop to Washington Island in Wisconsin. Twelve people signed up to sponser me!
My marketing manager also came to the seminar with me. Your books are her bible, which she uses for ideas and to help keep me on schedule with promoting myself.
Your seminar was the best thing I ever helped organize!—Donna Sands |
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