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 Art Biz Reports
For When You Need Answers Fast & Easy
Art Biz Reports are compilations of information from past newsletters, blog entries, and classes. I put everything together so you wouldn't have to search too far to find it. And I started with my most requested subjects.
These aren't fancy. There's not a lot of text or photos to wade through. There's just solid advice and information in concise form--available inexpensively.
#1 Approach Galleries without Fear: An Easy and Comfortable Strategy for Artists
#2 Create Knock-out Marketing Materials that Stake Your Claim in the Artworld
#3 Don’t Let Art Buyers Slip Through Your Fingers: How to Follow Up and Say Thank You
#4 Step-by-Step Guide to Setting and Achieving Your Career Goals
More are on the way!
Order all 4 reports for just $19.95. 
(All PDF files. You must have Adobe Acrobat Reader, available for free at Adobe.com.)
Art Biz Report #1
Approach Galleries without Fear: An Easy and Comfortable Strategy for Artists
by Alyson B. Stanfield
A client came to me to help her conquer the fear of "sales speak." No one likes to sound like a salesperson, especially those of us who are trained in another line of work (hello! We're artists!). When I talked to her about building relationships, she understood that she didn't need sales language. Ditto if she's approaching a gallery. It's always easiest to ask for something when you have an established relationship in place with the other person. In this case, with the gallery.
I have a 6-step standard strategy that I encourage artists to adopt when approaching galleries. This report includes:
- Five things to do that will set the stage for your gallery submission.
- Why you need to visit galleries first.
- The number of times someone has to see your name or art before they'll usually remember either.
- How to get your name in front of a gallery four, five, six, and more times before you ever ask them for anything (and why this is important).
6 pages, PDF file
$5.95
Yes! I need this report!
Art Biz Report #2
Create Knock-out Marketing Materials
by Alyson B. Stanfield
You need "stuff" to hand people and to mail when you're marketing your art. And you have to make sure it screams "I'm a professional artist!" Your competition is doing it. Trust me.
This special report focuses on the image you create for your marketing materials and your art career. The information can be applied to business cards, postcards, brochures, and even websites and other items you use to promote yourself.
- Why you'd better make the most of the first two seconds when you meet someone and how to do it.
- Four components of an artist's brand.
- Thirteen rules for creating effective marketing materials.
- Seven places to have your marketing materials printed.
- What to put in your PR notebook.
- Worksheet for creating promotional materials.
7 pages, PDF file
Note: Most of this information is included in the class Promote Your Art with Confidence.
Most of the content is incorporated into the new book I'd Rather Be in the Studio!
$5.95
Yes! I need this report!
Order all 4 reports for just $19.95.
Art Biz Report #3
Don’t Let Art Buyers Slip Through Your Fingers: How to Follow Up and Say Thank You
by Alyson B. Stanfield
Based on my conversations with artists, I estimate that lack of follow-through is the number one mistake that artists make in their businesses. This special report guides you through the follow-up process and provided numerous ways to say thank you.
- Eight situations that beg for more attention.
- Sample language to use in handwritten notes and emails for those eight situations. (Way cool. You don't even have to think about what to say anymore!)
- Three ways to remind yourself to follow up so you don't lose business
6 pages, PDF file
Most of the content is incorporated into the new book I'd Rather Be in the Studio!
$5.95
Yes! I need this report!
Art Biz Report #4
Step-by-Step Guide to Setting & Achieving Your Career Goals
by Alyson B. Stanfield
The very first thing I do with a new client is to ask them to set goals. This report isn't a long-winded philosophical text about setting goals. Instead, it's a practical format you can use to set your goals at anytime.
This report is just five pages, two of which are filled with your goals worksheet.
5 pages, PDF file and/or Word document (so you can reuse the worksheet)
Note: This is a different format than the goal-setting material in the new book I'd Rather Be in the Studio!
$5.95
Yes! I need this report!
GUARANTEE
Please read over the details closely. If these reports aren't as they have been
described here, I promise to refund your money.
Order all 4 reports for just $19.95. |
