Rx for Sloppy Newsletter Syndrome

There’s an epidemic going around.

Don’t panic. If it strikes, you won’t need to rush to the ER or be quarantined. But you will need to take immediate action.

Your physical health isn’t in peril, but the health of your art business is at stake.

The epidemic is SENS – Sloppy Email and Newsletter Syndrome. Let me explain the symptoms so you can self-diagnose.

Symptom 1: Missing Name

This is the most destructive of all the SENS symptoms.

I’ve lost count of how many artist newsletters I receive without the artist’s full name in them. Sure, your first name might be there. Or your last name. Or it might be in the footer.

But I shouldn’t have to search for your full name. Go look at the last email or newsletter sent to your list right now. Where does your full name appear? If you scroll down, does it appear again to remind

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