Is your art business due for a makeover?

Have you been just floating and waiting for something to happen?

Are you ready to dive in and take charge?

  All photos courtesy Regina-Marie Photography.

At a Glance
What?   Art Biz Makeover: Live Event
Where?   Golden, Colorado – 30 minutes west of downtown Denver
See what’s here!
    Fly into Denver International Airport.
Workshop will be held at the Table Mountain Inn.
When?   November 5 through November 7, 2014
    7:00 p.m. to 9:30 p.m. on Wed. November 5
9:00 a.m. to 6:00 p.m. on Thurs. November 6
9:00 a.m. to 5:00 p.m. on Fri. November 7
How much?   $367



Where do you want to be?




What business? You just want to make art.   You invest in your business.
You’re fine just sharing your work with friends and family.   You feel unfulfilled until your art is appreciated by a larger audience.

Your art still looks a lot like your teachers’ work. Or like everyone else’s in your artist group. 

  You seek to create a unique brand that is unmistakably your own.
You don’t set goals. You’re just having fun making art.   You consider the opportunities available to you and decide on the strategies that are aligned with your goals.
You are making enough money to pay the bills and get by.  

You are building a legacy.

Neither side of the table above is better than the other. It’s perfectly fine to enjoy your art without making money from it. 

But if you want to improve your income and gain recognition as an artist, I’d love to help you get there.

I want to help you make over your art business – starting with these three days in November.

Explore the possibilities for making money as an artist.

Focus on profits over small sales.

Embrace your role as CEO of your art business.

Create a plan for future business growth.

Sign Me UpI want a more profitable art business! 

Your ticket to the full two days of the Art Biz Makeover is an investment of just $367.

That works out to something like $16 an hour for help building your business. My usual consulting rate is $250/hour, but you’re getting me for 2 1/2 days for $367.

We will cover . . .

5 Key Elements for Pitching Your Art to Anyone, Anywhere liza-hand-raised
Artists need to be able to sell themselves to gallerists, buyers, curators, and more. I’m not just going to tell you what the elements are. I’m going to provide a safe space for you to practice your perfect pitch.
25+ Marketing Strategies
It seems like there’s a new way to promote your art every day. I’ll share these possibilities with you and give you 3 criteria for deciding which ones are best for you. You can’t do it all!
How to Embrace Your Brand
It’s the artists who differentiate themselves from the pack who do best in any market. Learn how to do this without, gasp!, “selling out.”
6 Reasons Your Art Business Isn’t Making Enough Money
Time to face reality, but your reality today isn’t your destiny. You can change! You can make yourself over into the successful artist you envision.
4 Factors to Evaluate Opportunities
You could spend all of your time submitting slides and writing proposals and still come up empty. It’s important to be strategic about how you spend your time and financial resources.

 . . . and much more!



Guarantee StarMy Personal Guarantee

Don’t you hate it when you have high expectations for an event that you paid good money for and it wasn’t at all what you thought it was going to be?

Me too! That’s why I’m not just going to see to it that you get what you paid for. I’m going to work hard to exceed your expectations.

I guarantee that we will cover everything you see on this page, and that you will leave Art Biz Makeover knowing what your next actions are. If you don’t feel I delivered on my promise, I will refund 100% of your tuition.

I’m going to do everything in my power to make sure that this is the best art-business event you have ever attended.

That’s my promise to you.

Alyson Signature



Just $367

Sign Me UpI want to be there!


Here’s What You Get at Art Biz Makeover

  1 At least 17 hours of instruction, discussion, workshopping, and planning on what you can do to have a more profitable and fun art business.
2 Convenient 2-month payment option.
3 Our host hotel is the Table Mountain Inn. The special rate expired on September 4. Other accommodations within downtown Golden are within easy walking distance. If you choose to stay elsewhere, you will need transportation.
4 A cozy retreat just for you in the Rocky Mountain Foothills. See why I love my hometown of Golden on this special Pinterest board I created for Makeover attendees.
4 Bonus! Pre-event training so you can start your transformation even sooner.
5 Private Facebook group with other attendees so you can find roommates, share rides, and plan your trips together.
6 Bound workbook to use at the event.
7 Slide presentation downloaded as a PDF after the event.


When you leave Art Biz Makeover, I want you to feel:

CLEAR about your purpose and direction
CHALLENGED by new opportunities
CONNECTED to a large, supportive community of artists
COMMITTED to taking action

Just $367

Sign Me Up
I don’t want to miss out!

When you implement your plan and see results,
I feel like I have fulfilled my purpose.
I want this for both of us!


Refund Policy

  1. You can always transfer your reservation to anyone else, at any time, with no penalty. Can’t attend? Send a spouse, friend or colleague in your place!
  2. We charge a $25 handling fee on all refunds (read #3 and #4 below).
  3. Prior to October 5, 2014 (30 days) we will gladly refund the balance of fees you paid to us (less the $25 handling fee). We are not responsible for airfare or other expenses you may incur.
  4. After October 5, 2014 (30 days) there are no refunds.