Do This!
Artist Marketing Newsletter Focusing on Action Steps

What's Going On: Announcements /Classes
>>>Do This: Wear Yellow
Artists Respond: What They Have to Say

WHAT'S GOING ON

: : Class: SHAMELESS SELF-PROMOTION : :
begins Monday, August 1
Where did summer go? The fall art season is about to begin. Are you ready for it? This class covers printed marketing materials; networking (yes, you must!); giving a talk; working with the media; and more. Daily or weekly options are available, so make sure you enroll in the one that's right for you. http://www.artbizcoach.com/classes/selfpromo.shtml

: : SELLING TO THE WHOLESALE MARKET : :
This 75-minute recorded teleclass with Bruce Baker is now available as an MP3 download for just $9.95. If you're at all interested in selling wholesale, pick this up and listen to it again and again. Read more at http://www.artbizcoach.com/classes/wholesaling.shtml

All Kinds of Finds and Tips.  This week:     ►Inspiration and motivation.    ►Listing honors and awards on your resume        (and getting the most from them).    ►Creative copyright. Find out more on the Art Biz Blog: http://stanfieldart.typepad.com

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The Tour de France is a sacred time in our house. I am married to an ex-road-bike-racer from Austin, TX, home of Lance Armstrong. Every morning we get up and tune our TVs to OLN to catch the live broadcast of the Tour. Today happens to be a rest day, so I, too, get a rest--from the TV.

Last year I wrote about Lance Armstrong in an article called "Smell Like Success," which contained hints on giving the illusion of being more successful than you might be. You can read that issue at http://www.artbizcoach.com/dothis/smell-like-success.shtml

This year, I am wearing yellow again. The yellow represents not only the maillot jaune (the yellow jersey of the Tour leader and winner), but it is also a plastic band on my wrist that says "LIVESTRONG." They're sold by the Lance Armstrong Foundation to raise money for people living with cancer. As I'm sure you're aware, they have prompted a phenomenon of various colored bracelets representing every worthy cause imaginable.

I wear the yellow bracelet not only to support the Discovery Channel Team in their bid to take Armstrong to the podium in Paris for the 7th year in a row, but because it reminds me of Armstrong himself. He battled testicular cancer to return to cycling and become the greatest cyclist ever. I continue to be amazed by his commitment, dedication, focus, motivation, and extreme self-discipline. I'm inspired by his story and it keeps me going. If he can overcome such adversity, I can certainly reach my more modest goals.

Yellow symbolizes the winner of the Tour de France and others who are fighting and winning against cancer. My yellow bracelet is more than a good luck charm. It's a talisman. It reminds me that miracles exist, but I have to help them along. I can't sit back and wait for them to happen.

Read the Art Biz Blog and tell other artists (and me!) what it is: http://stanfieldart.typepad.com/artbizblog/2005/07/artist_inspirat.html

ARTISTS RESPOND: What They Have to Say  

After last week's newsletter encouraging road trips this summer, I heard from quite a few of you. Rita Cleary of Trenton, NJ, wrote:

"Just to let you know I really enjoyed your encouragement to road trip! I am in that mood right now big time. If time and money were no object, I'd rent a small RV and head out cross-country. My days and freedom to take off like that are somewhat limited now, because it's important that I visit my mom who's in a nursing home nearby every day. But . . . based on your email, and my own wanderlust, and the fact that Mom is seeming up for it right now, I suggested to her today that we do a DAY OUT on Wednesday. I will take her to a historical town about a half hour from here, where we'll lunch at the neat restaurant and then check out the quilt and jewelry stores! A MINI-ROAD TRIP! Love it!"

"I have lived all over the U.S. and Europe and I can support wholeheartedly your notion of just getting out and going! It is so inspiring mentally, artistically, spiritually, etc. Thanks for reminding me!"

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Copyright © 2005 Alyson B. Stanfield. All rights reserved. 

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