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December 19, 2005
I hope you took the time to list your
career accomplishments for 2005, as discussed in last week's newsletter:
Art
Marketing Action: Pat Yourself on the Back
This week, it's time to capture all of
the good stuff for your marketing materials. It's time for updates.
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Update your resume by
adding your 2005 accomplishments. These will include exhibitions,
awards, honors, articles written about you, articles you wrote, and any
workshops or public speaking you led. Be sure to include the full,
correct title, exact name of the venue, location, and date. I'm shocked
at how incomplete some artists' resumes are!
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Update your biography.
Your biography is your resume in paragraph form and should include your
major accomplishments. It is about your artwork and career, not about
your personal life and hobbies (unless they are relevant to your
artwork). If you need further clarification, these items are part of the
Visual Artist's Kit:
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Update the bio and/or resume
on your Web site. It's awful to go to an artist's site and see that
her career ended in 2001. (While you're there, make sure your name is
prominent on every page and add a photo of yourself if you can.)
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Update your inventory database. Which works sold? To whom? Do you
have the collectors' full names, addresses, and did you send them a
holiday greeting? Which were exhibited where (part of the piece's
exhibition record)? Do you need to add new works? Did any go out to
locations that haven't been noted? Read more about the information you
should be tracking for each object's exhibition record on the
Art Biz Blog
Getting organized and cleaning up these incompletes are great ways to
end the year and look forward to an even more prosperous 2006.
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KNOW THIS
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You have to do it
sooner or later. |
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THINK ABOUT THIS
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Anything you put off for
too long will begin to weigh you down and get in the way of your
creativity. |
| DO THIS
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 Make
a file titled "resume" or "accomplishments" or whatever makes
the most sense to you. Throughout the year, drop in slips of
paper, exhibit announcements, and other items that will help you
update your promotional pieces at a later date. Having
everything in one place will make all the difference in the
world--especially if you have to throw something together at the
last minute for a presentation or mailing.
Do This, Too: Pick up my
favorite holiday recipes on the
Art Biz Blog.
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SETTING UP YOUR ART BUSINESS
: :
Begins Monday, January 2.
It's no accident I selected this class to start off the New Year.
Class member Jennifer Mathews shares this about her experience: "The
class is so much more than organization. It is really like having a
career mentor. I have a half a dozen books on art marketing, art
business etc., and I learned more with Alyson in 2 weeks! . . . I will
definitely take other courses. I think there is great value in the
amount of information she shares."
Info & Enrollment
THE ARCHIVES HAVE ARRIVED
: :
Read past issues of
this newsletter (in chronological order back to May
2004) at:
Archives. (Subject breakdown coming soon. |
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THIS WEEK:
►The
writer's retreat
►Cool hunting
►Updating your
exhibition records
Find out more:
Art Biz
Blog
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Individual Consultations Writing and Editing
Ongoing Support Marketing Plans Classes
Paving Your Career Path Setting Up
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