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Do This! |
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| Current Issue: November 15, 2004 | |||
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IN
THIS ISSUE
What's Going On:
Announcements /Classes |
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WHAT'S GOING ON : : ONLINE
CLASS:
CHOOSING THE RIGHT CAREER PATH : : |
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| DO THIS: THINK OUTSIDE OF THE BOX | |||
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Last week I wrote about Joe Murray's holiday
light display and encouraged you to generate holiday cheer. This week
I'd like to inspire you with more ideas like Joe's in hopes you do some
creative marketing of your own.
A few months ago I asked for everyone's
ideas for self-promotions and generated an article for Sculptural
Pursuit magazine (not yet released) from the responses. ------------------ "I drive a full size van for my
business, I just recently put 8-by-10" portfolio photos I printed
off my computer onto my van. It is hilarious to watch people in the
parking lot gather around your vehicle. Photographs elicit a strong
emotional response from people - it is a quirk of human nature - like a
magnet almost, they can't help themselves. I market on a shoestring
budget and instead of spending thousands on van graphics, I used my
computer, clear contact paper and vinyl letters ------------------ "A new idea I just came up with - haven't tested it yet. I, along with 8 other artists are co-owners of a gallery in Santa Fe, New Mexico and we're putting our heads together to come up with unusual ideas that are also inexpensive to try out this winter when our high season ends. "My idea - 'Meet the Artists.' To present to the various hotels' guests. An hour or two opportunity to meet three or four of us. We'll have discussion, slides, and possibly demonstrations, a question and answer period, etc. Of course, we'll have artwork and brochures with us."--Aletta Pippin, Santa Fe, NM, http://www.aletapippin.com ------------------ "One thing I did was to create a viewer participation idea in an art show. The show was entitled Story Hour, and consisted of a series of small portraits of various personalities. The challenge was to have people write a story involving all of the characters in the pieces, and the winning (most inspiring) storywriter won a piece of art. I not only received over 40 submissions, but got a large turnout at the opening, sold a few pieces, and received some nice press. "Another thing I do whenever I'm having an exhibition is to leave a personalized outgoing message on my voice mails describing the show."--Anna McCambridge, Orlando, FL ------------------ "I put free information at my website. I maintain a list of art related California Stores, so when people visit they can see what stores are around. A lot of times someone on a Yahoo list will ask where to shop in California and I send them my link. The other thing I do is review art zines. I think I have the most comprehensive list of art related zines. I have the web links to the publishers at my site too. I have written six zines myself and offer them for sale and I have four more in the works. I look for people to submit their artwork and offer to give them advertising space and a free copy of the zine in exchange."--Vicki Enkoff, http://www.vickieenkoff.com/ ------------------ "Downtown San Jose, California has a lot of vacant store fronts. This group has organized what they call Phantom Galleries. They arrange with the building owners to show revolving works in the windows of these buildings. This both keeps the storefronts looking attractive and gives a low-cost venue to emerging and alternative artists in the area. The organizing group handles the sales inquiries and organizes the opening events. I've seen something similar in downtown Santa Cruz, although it is less organized. You can read more about Phantom Galleries here: http://www.populuspresents.com/main/pg/ "Finally, I recently heard about a group of friends in San Francisco who staged a one-night show in a vacant warehouse space. The space they found was a nice one, with white walls and hardwood floor with good lighting. They found a group of 6 artists or so who were interested in participating, cooperated on hanging the work and bringing snacks and wine. They used Evite.com to invite everyone they knew who they thought might be interested, and encouraged them to invite other friends, too. They had a raffle at the event for items donated by the artists, which helped recoup the cost of the space rental. Apparently the sales were reasonably good."--Doņa Bumgarner, Santa Cruz, CA, http://www.eggplantart.com ------------------
And I really want you to read about Karen Bubb, who funded her trip to China (and more!) by selling shares (you heard me right) in the trip. She turned an ordinary trip into a performance piece and created an entire community around a body of work. You'll be able to read about Karen's trip in an upcoming issue of Sculptural Pursuit magazine. http://www.sculpturalpursuit.com Karen is represented by Stewart Gallery of Boise, ID. http://www.stewartgallery.com |
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| KNOW THIS | The possibilities of promoting yourself are limited only by your imagination, motivation, and ability to execute your plan. | ||
| THINK ABOUT THIS | If you don't promote yourself, why should you expect anyone else to do it? | ||
| DO THIS |
Brainstorm! Start with the ideas
above. Write them down on a piece of paper (write, don't just think
about it) and see how many more ideas you can come up with. Which are
within your budget? Which are within your comfort zone? You might not be
comfortable with everything you need to be doing, but you should take
baby steps to try new things . . . to challenge yourself and attain your
goals. No one ever made it big by playing it safe.
Look into the online class Shameless Self-Promotion, which begins soon. http://www.artbizcoach.com/classes/selfpromo.shtml |
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If you use Internet Explorer or Mozilla Firefox, you can forward this page to a friend by going up to your menu and, under "File," select "Send" or "Send Page." Or just copy and paste this URL into a message: http://www.artbizcoach.com/dothis |
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TIP / FIND OF THE WEEK: Art of Self Promotion This newsletter seems like the perfect time to remind you of Ilise Benun's Art of Self-Promotion Web site. I have found her newsletter and tips very helpful. http://www.artofselfpromotion.com/ She also has a new book entitled Designing Web Sites for Every Audience. Note: See the menu in the upper left of this page to view popular topics from past issues. |
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Copyright Š 2004 Alyson B. Stanfield, Stanfield Art Associates. All rights reserved. I encourage you to forward all or part of this
newsletter as long as you include the above copyright information and
this link: http://www.artbizcoach.com
Please forward this to your artist-friends. The Do This! newsletter is sent only to subscribers. You can subscribe using the instructions in the column at left. Instructions for unsubscribing and changing your email address are at the bottom of each issue delivered to your inbox. |
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from the office supply
store, maybe $20 total plus time. I am finding this to be very
effective. It sure starts a lot of conversations! Certainly you could
mount the photos onto magnetic sheets available for a relatively low
cost at most sign places but beware, long term use of magnets on your
vehicle causes extreme rust . . . "--Julie McDonough, Royal Oak,
MI, 
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ALYSON
B. STANFIELD STANFIELD ART ASSOCIATES,
INC. |