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Do This!
Artist Marketing Newsletter Focusing on Action Steps

Current Issue: December 27, 2004
IN THIS ISSUE 

What's Going On: Announcements /Classes
>>>Do This: Start the Year Off Right
Tip / Find of the Week:  Titling Your Slides

Artists Respond: Online Networking

The Do This! newsletter is sent only to subscribers. You can subscribe using the instructions in the column at left. Instructions for unsubscribing and changing your email address are at the bottom of each issue delivered to your inbox.

WHAT'S GOING ON

: : CLASS: SETTING UP YOUR ART BUSINESS : :
Begins Monday, January 10
Is there a better way to start off 2005 than to get your office organized and your goals in place? This online class will help you do just that. This one-month class consists of daily emails, actions, and a discussion group for class members. http://www.artbizcoach.com/classes/settingup.shtml

: : WORKSHOP: FROM FRAME TO FAME : :
February 5 in Tulsa, OK
March 5 in Fort Collins, CO
Step-by-step instructions and motivation for organizing your exhibition. One artist who attended the same workshop in Coeur d'Alene said, "Alyson put the pieces together for me." Another wrote, "It was so GREAT!!!!! Thank you so much!!!"
Tulsa: http://www.artbizcoach.com/tulsa
Fort Collins: http://www.artbizcoach.com/fortcollins


DO THIS: START THE YEAR OFF RIGHT 
A few weeks ago I asked you to write down all of your accomplishments for 2004. The primary reason to do this is that most of us accomplish a whole lot more than we think we do. Your list of accomplishments serves as a reminder that you are moving forward with your art career and personal goals. It may not be as fast as you'd like, but you're not standing still.

Karen Thumm, Hunter Pace. 2004, oil on canvas, 
18 x 24". ©The Artist  http://www.equineartist.com  

Now it's the time of year again to set goals and resolutions. Don't just keep them in your head. Write them down and share them with someone else. This makes them more real and holds you accountable.

I have a couple of tools written for artists to help you with these. Both require Adobe Acrobat Reader, which you can get at http://www.adobe.com:

1) An Artist's Resolutions -- If for some reason you missed them when you subscribed to this newsletter, you can pick them up at http://www.artbizcoach.com/resolutions.pdf

2) Vision Worksheet -- Breaks down the vision you have for your career into ten categories. http://www.artbizcoach.com/resources/vision.pdf  Word version: http://www.artbizcoach.com/resources/vision.doc  

After you figure out what you want to accomplish this year, decide what you need to complete each month to get you to your goals. Write those deadlines on your calendar and review them at the beginning of each new month.

Then, what do you need to do each week to reach your goals?

And, finally . . . What five or ten habits do you need to develop to get you to where you want to be? These can occur daily, weekly or monthly, but it is important that they are consistent. Your list might look like this:

  • Send ten postcards each week to new contacts.
  • Add five new names each week to mailing list.
  • Attend two art events/lectures/openings each month.
  • Read one art magazine each week.
  • Stay in touch with good patrons--at least one each week.
  • Have coffee or lunch with one art contact each week.
  • Attend life drawing class each Wednesday.
  • Email newsletter or updates on the first Monday of each month.
  • Read one business book every month.
  • Update Web site on the final Monday of each month.

It's never too late.


KNOW THIS The little things you do every day--your habits--will make or break your career.
THINK ABOUT THIS Attaining a goal or finishing a project are worthy accomplishments. But habits last a lifetime.
DO THIS Come up with your list of ten habits you need to develop in order to further your art career. They're not intended to be easy or fun, although most will be. They're part of your business. While you're at it, find an art buddy and support each other in developing these habits. Write down your habits and post them for frequent review.

If you haven't received it already, Six Habits of Highly Successful Artists is a free, six-part e-class. You can enroll at the bottom of this page: http://www.artbizcoach.com

And if you're ready to get organized and set your goals, look into Setting Up Your Art Business, a month-long e-class: http://www.artbizcoach.com/classes/settingup.shtml


If you use Internet Explorer or Mozilla Firefox, you can forward this page to a friend by going up to your menu and, under "File," select "Send"  or "Send Page."  Or just copy and paste this URL into a message: http://www.artbizcoach.com/dothis


TIP / FIND OF THE WEEK: Titling Your Slides  

Chuck Rawle, whose artwork was featured in last week's newsletter, suggested a great way to remember the size of your artworks. When naming your digital files, add on the size to the name. For instance, the JPEG he sent me last week was titled "Across_the_Canyon_20x16.jpg." When he looks in his database, he immediately knows that painting is 20-by-16 inches. (As always, remember to label your works height x width x depth. No exceptions.)

You can find Chuck's work at http://www.chuckrawle.com


 ARTISTS RESPOND: What They Have to Say  

In response to last week's newsletter about online networking . . .

Luann Udell wrote:

"FYI, in addition to Yahoo groups and the like, many professional magazines host on-line forums for their readers. One that might appeal to 2-D artists is the one run by ArtCalendar magazine. The URL for their forums is http://www.artscuttlebutt.com. For craftspeople, The Crafts Report has a very active forum, which you can access at http://www.craftsreport.com. Another very active professional crafts forum is sponsored by The Rosen Group at http://www.americancraft.com, I thought these might be of interest to your readers, and not so easily found with a regular Internet group search."

See Luann's work at http://www.luannudell.com


Jane Freeman issued this invitation:

"As the editor of ArtCafe.net, http://www.artcafe.net, I invite artists to come and check us out! We have articles that we update frequently so we consider that area an online magazine. We also have Café boards where artists from around the world come and share thoughts, techniques and questions with one another. We are very supportive and range from beginners to professional artists. I think we are very easy to navigate and are small enough that you will begin to know other artists quite quickly and feel at home. I invite you to come read the different chats going on and if you like what you see, sign up and join us!"


Note: See the menu in the upper left of this page to view popular topics from past issues. 


Copyright © 2004 Alyson B. Stanfield, Stanfield Art Associates. All rights reserved. 

I encourage you to forward all or part of this newsletter as long as you include the above copyright information and this link: http://www.artbizcoach.com

Please forward this to your artist-friends. Internet Explorer users can forward this page by selecting "File," then "Send" then "Page by E-mail." 

The Do This! newsletter is sent only to subscribers. You can subscribe using the instructions in the column at left. Instructions for unsubscribing and changing your email address are at the bottom of each issue delivered to your inbox.

 

Individual Consultations    Writing and Editing    Ongoing Support    Marketing Plans Classes    Paving Your Career Path    Setting Up

ALYSON B. STANFIELD     STANFIELD ART ASSOCIATES, INC.
500 Cascade Dr., Golden, CO 80403
303.273.5904  email