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Individual Consultations Writing and Editing
Ongoing Support Marketing Plans Classes
Paving Your Career Path Setting Up
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Do This!
Artist Marketing Newsletter Focusing on Action Steps
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Current Issue: December 27, 2004
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IN
THIS ISSUE
What's Going On:
Announcements /Classes
>>>Do
This: Start the Year Off Right
Tip / Find of the Week: Titling Your Slides
Artists Respond: Online Networking
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The Do This! newsletter is sent only to subscribers. You
can subscribe using the instructions in the column at left. Instructions
for unsubscribing and changing your email address are
at the bottom of each issue delivered to your inbox.
WHAT'S
GOING ON
: : CLASS:
SETTING UP YOUR ART BUSINESS : :
Begins Monday, January 10
Is there a better way to start off 2005 than to get your office
organized and your goals in place? This online class will help you
do just that. This one-month class consists of daily emails, actions,
and a discussion group for class members. http://www.artbizcoach.com/classes/settingup.shtml
: : WORKSHOP:
FROM FRAME TO FAME : :
February 5 in Tulsa, OK
March 5 in Fort Collins, CO
Step-by-step instructions and motivation for organizing your
exhibition. One artist who attended the same workshop in Coeur
d'Alene said, "Alyson put the pieces together for me." Another
wrote, "It was so GREAT!!!!! Thank you so much!!!"
Tulsa: http://www.artbizcoach.com/tulsa
Fort Collins: http://www.artbizcoach.com/fortcollins
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DO THIS:
START THE YEAR OFF RIGHT
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A few weeks ago I asked you to write down
all of your accomplishments for 2004. The primary reason to do this is
that most of us accomplish a whole lot more than we think we do. Your
list of accomplishments serves as a reminder that you are moving forward
with your art career and personal goals. It may not be as fast as you'd
like, but you're not standing still.
Now it's the time of year again to set
goals and resolutions. Don't just keep them in your head. Write them
down and share them with someone else. This makes them more real and
holds you accountable.
I have a couple of tools written for
artists to help you with these. Both require Adobe Acrobat Reader, which
you can get at http://www.adobe.com:
1) An Artist's Resolutions -- If
for some reason you missed them when you subscribed to this
newsletter, you can pick them up at http://www.artbizcoach.com/resolutions.pdf
2) Vision Worksheet -- Breaks
down the vision you have for your career into ten categories. http://www.artbizcoach.com/resources/vision.pdf
Word version: http://www.artbizcoach.com/resources/vision.doc
After you figure out what you want to
accomplish this year, decide what you need to complete each month to get
you to your goals. Write those deadlines on your calendar and review
them at the beginning of each new month.
Then, what do you need to do each week to reach
your goals?
And, finally . . . What five or ten
habits do you need to develop to get you to where you want to be?
These can occur daily, weekly or monthly, but it is important that they
are consistent. Your list might look like this:
- Send ten postcards each week to new contacts.
- Add five new names each week to mailing list.
- Attend two art events/lectures/openings each
month.
- Read one art magazine each week.
- Stay in touch with good patrons--at least one
each week.
- Have coffee or lunch with one art contact each
week.
- Attend life drawing class each Wednesday.
Email newsletter or updates on the first
Monday of each month.
Read one business book every month.
Update Web site on the final Monday of each
month.
It's never too late.
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KNOW THIS
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The little things you do every day--your
habits--will make or break your career.
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THINK ABOUT THIS
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Attaining a goal or finishing a project are
worthy accomplishments. But habits last a lifetime.
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DO THIS
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Come up with your list of ten habits you
need to develop in order to further your art career. They're not
intended to be easy or fun, although most will be. They're part of your
business. While you're at it, find an art buddy and support each other
in developing these habits. Write down your habits and post them for
frequent review.
If you haven't received it already, Six
Habits of Highly Successful Artists is a free, six-part e-class. You
can enroll at the bottom of this page: http://www.artbizcoach.com
And if you're ready to get organized and
set your goals, look into Setting Up Your Art Business, a month-long
e-class: http://www.artbizcoach.com/classes/settingup.shtml
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If you use Internet
Explorer or Mozilla Firefox, you can forward this page to a friend
by going up to your menu and, under "File," select
"Send" or "Send Page." Or just copy and paste
this URL into a message: http://www.artbizcoach.com/dothis
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TIP
/ FIND OF THE
WEEK: Titling Your Slides
Chuck Rawle, whose artwork was featured
in last week's newsletter, suggested a great way to remember the size of
your artworks. When naming your digital files, add on the size to the
name. For instance, the JPEG he sent me last week was titled
"Across_the_Canyon_20x16.jpg." When he looks in his database,
he immediately knows that painting is 20-by-16 inches. (As always,
remember to label your works height x width x depth. No exceptions.)
You can find Chuck's work at http://www.chuckrawle.com
ARTISTS
RESPOND: What They Have to Say
In response to last week's newsletter
about online networking . . .
Luann Udell wrote:
"FYI, in addition to Yahoo groups
and the like, many professional magazines host on-line forums for their
readers. One that might appeal to 2-D artists is the one run by
ArtCalendar magazine. The URL for their forums is http://www.artscuttlebutt.com.
For craftspeople, The Crafts Report has a very active forum, which you
can access at http://www.craftsreport.com.
Another very active professional crafts forum is sponsored by The Rosen
Group at http://www.americancraft.com,
I thought these might be of interest to your readers, and not so easily
found with a regular Internet group search."
See Luann's work at http://www.luannudell.com
Jane Freeman issued this invitation:
"As the editor of ArtCafe.net, http://www.artcafe.net,
I invite artists to come and check us out! We have articles that we
update frequently so we consider that area an online magazine. We also
have Café boards where artists from around the world come and share
thoughts, techniques and questions with one another. We are very
supportive and range from beginners to professional artists. I think we
are very easy to navigate and are small enough that you will begin to
know other artists quite quickly and feel at home. I invite you to
come read the different chats going on and if you like what you see,
sign up and join us!"
Note: See the menu in the upper left of this page
to view popular topics from past issues.
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Copyright © 2004 Alyson B.
Stanfield, Stanfield Art Associates. All rights reserved. I encourage you to forward all or part of this
newsletter as long as you include the above copyright information and
this link: http://www.artbizcoach.com
Please forward this to your artist-friends.
Internet
Explorer users can forward this page by selecting "File," then
"Send" then "Page by E-mail."
The
Do This! newsletter is sent only to subscribers. You can
subscribe using the instructions in the column at left. Instructions
for unsubscribing and changing your email address are
at the bottom of each issue delivered to your inbox.
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