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Do This! |
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| Current Issue: July 12, 2004 | ||
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IN
THIS ISSUE
What's Going On:
Announcements /Classes
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WHAT'S GOING ON : : ONLINE CLASSES : :
Shameless Self-Promotion
: : ON THE ROAD AGAIN : : I'll be giving two workshops in Idaho the first week of August. On Tuesday, August 3, I will be in Buhl talking about setting up your art business. Then we'll head east and on Wednesday, August 4, I will be in Idaho Falls talking about this timely topic: self-promotion. Both workshops are from 5:30 to 8:30 in the evening. Contact me if you need more details. See the menu in the upper left of this page to view popular topics from past issues. |
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| DO THIS: PROMOTE YOURSELF (SHAMELESSLY) | ||
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What a terrible example I would be if I were
to teach a class called "Shameless Self-Promotion" and didn't
shamelessly promote it in my own newsletter. So, here goes . . .
If you aren't promoting yourself consistently and enthusiastically, why should you expect anyone else to do it?
Are you expecting people to come knocking at your studio door and begging to see your art? Are you in disbelief because no one has yet purchased anything from your website? How can they if they haven't heard of you? (Ditto for gallery dealers, curators, art consultants, and other artworld types who could be helping you sell your work.) It is your responsibility to share your work with others. This means, mostly, that you have to get out of your studio. You may be tired of having to do it all, but guess what? That's what you do when you decide to own a business. Don't you think doctors would rather be treating patients than filling out paperwork? It's just a necessary evil that comes with the job. If you don't like promoting yourself or if you are uncomfortable with it, I highly suggest you get over it right away. The most successful artists I know enjoy all facets of their art business. If you're not one of them, you should find a way to make it fun. Self-promotion comes in many forms:
Basically, everything you say or do sends a marketing message. Does your message need some work? |
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| KNOW THIS | You have to promote yourself before you can expect others to help you. | |
| THINK ABOUT THIS | How will people know to help you until you tell them yourself? | |
| DO THIS | Look at the details for the upcoming class Shameless Self-Promotion at: http://www.artbizcoach.com/classes/selfpromo.shtml. If the timing is bad, don't worry. It's all automated and you can start it whenever you like. If you decide it's not for you but you still need some motivation, do this: Share your work with at least three new people this week. Whether you do it in a postcard mailing or with a portable portfolio doesn't matter. What does matter is that you do it consistently and make it a habit. Three people. That's it. | |
TIP / FIND OF THE WEEK: Angel In Your Inkwell For all of you artists who are also writers, and for all of you who know writers seeking to get better . . . Become inspired by Carol A. Newman's "There's an Angel in Your Inkwell." Carol offers coaching, tips, and writing prompts for anyone who wants to polish their skills. http://www.angelinyourinkwell.com RECOMMENDED BY OTHERS: Double Your Sales CD "A quick note to let you know how glad I am to have purchased the Double Your Audience/Double Your Sales CD and e-booklet. I am still digesting all the info, but feel you make very valid and helpful points. I am very appreciative of the services you offer and for your concise and sensible information/advice. You have done a great deal to demystify the business side of art and to give me confidence that my presentations are as professional as possible."--Betsy Fram, Washington Crossing, PA You can find out more about this CD at http://www.artbizcoach.com/books Note: See the menu in the upper left of this page to view popular topics from past issues. |
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Copyright © 2004 Alyson B. Stanfield, Stanfield Art Associates. All rights reserved. I encourage you to forward all or part of this
newsletter as long as you include the above copyright information and
this link: http://www.artbizcoach.com
Please forward this to your artist-friends. Click here to subscribe to, unsubscribe from or change your email address for the Do This! newsletter. |
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ALYSON
B. STANFIELD STANFIELD ART ASSOCIATES,
INC. |