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Do This!
Artist Marketing Newsletter Focusing on Action Steps

Current Issue: June 20, 2005
IN THIS ISSUE 

What's Going On: Announcements /Classes
>>>Do This: Move On
Artists Respond: What They Have To Say

WHAT'S GOING ON

: : Class: CHOOSING THE RIGHT CAREER PATH : :
begins July 11
Are you cut out for arts festivals? Do you have to be stuck in juried exhibitions forever? Wondering what an art consultant can do for you? This class is an overview of many opportunities available to artists. http://www.artbizcoach.com/classes/path.shtml

All Kinds of Finds and Tips. It's updated almost every day!

This week: 
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Stay updated on key words with Google Alerts.
   
Don't have a Web site?
   
Tools for following up.

Find out more on the Art Biz Blog: http://stanfieldart.typepad.com


DO THIS: MOVE ON  

You have to start somewhere. Your career might begin in childhood when a parent praises a class assignment and hangs it on the refrigerator. You move on to making frame-able work for family and friends and it gets seen in private homes. Everyone encourages you, so you put your art at the local coffee shop. And you keep putting it there--over and over again. Why not? It's comfortable.


Barbara Andolsek, Cool Trees. Oil on canvas, 
9 x 12 inches.  ©The Artist

http://www.barbaraandolsekfineart.com

Moving beyond your comfort zone is a big step, but necessary if you want more from your art.

After the coffee shop, you might show at bookstores, libraries, banks, and then enter juried exhibits. What I have found is that many artists get hung up right about here. Acceptance into juried exhibitions seems to be the be-all, end-all. But it's not. There is much life after juried exhibits, and you need to know when it's time to move on.

Juried exhibitions are great for building your confidence and testing the waters. They're not usually great for sales or exposure. (Yes, I know, there are exceptions.) 

You need solo exhibitions for building a more satisfying career. Even an open studio--when done right--can be more beneficial to your career than the juried exhibition.

Always be thinking about your next step. Is it gallery representation? A better arts festival? A two-person exhibition at a non-profit space? Getting your work in a museum collection?

Whatever it is, know when it's time to move on. Only you can make it happen.


KNOW THIS It takes a long time and deliberate steps to build a career.
THINK ABOUT THIS There comes a point in time when you need to move on.
DO THIS Move on. If you're stuck doing the same-old shows, figure out your next action. If it's a big one that seems overwhelming, take baby steps to get there.

Venue and sales opportunities are part of your artist's marketing plan. Visit http://www.artbizconnection.com to start an art-marketing salon in your area.


ARTISTS RESPOND 

On the topic of confidence . . .

Marianne Konvalinka wrote:

"I started painting at 40, taking lessons with a friend. One thing that's helped confidence is seeing how all of the things I did before I found painting- gardening, needlepoint, sewing, photography all fit in with and inform my art. If you understand composition or color theory from growing a garden, it translates to your art. It's also good to take classes or find a group that you can paint with. An honest exchange of ideas does wonders. I know that I'll hear when something doesn't quite work just as I'll hear when something does.

"Doing local shows such as emerging artist showcases at a Saturday market or a non juried event in a park is a great way to see reaction to your art and gauge its impact on people. You will also quickly learn that what you love is not always what sells, and visa versa. The whole point of creating, for me, is to share a view of the world and to move people. It's scary, but putting your art out there and watching people react is the best way to grow. It's so rewarding to see someone connect with something that I created- talk about a confidence builder!"

See Marianne's work at www.gypsygalleryart.com or www.greatwideopenart.com



Todd Misk, Boy and Fish, 2001. 
Oil on canvas, 48 x 36 inches.
©The Artist  

Todd Misk wrote:

"The segment on confidence was something that I absolutely needed to read today. Being an artist seems to be an isolated life - you make art alone usually and then have to peddle it in a rather saturated market where you are told more often than not that your work is not the work they are currently looking for or they have an artist to do xy and z (the art subject matter that you create.)

"To maintain confidence is a constant process."

See Todd's paintings at http://www.toddmisk.com


Angela Treat Lyon wrote:

"Many people talk about confidence but fail to realize that one must get over negative beliefs and self-talk before being able to fully embrace real confidence. It's pretty simple to do if you have the right tools, but can be hard without.

"I teach people how to get over fear and gain confidence by using a simple technique called EFT, the Emotional Freedom Techniques. Send folks to http://www.EFTBooks.com where they can get a free downloadable copy of chapters from my book, Change Your Mind!--it contains enough info that they can learn how to do it themselves. It's fast, easy, quite often, mind-blowingly effective."

See Angela's art at http://www.Lyon-Art.com


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Individual Consultations    Writing and Editing    Ongoing Support    Marketing Plans Classes    Paving Your Career Path    Setting Up

ALYSON B. STANFIELD     STANFIELD ART ASSOCIATES, INC.
500 Cascade Dr., Golden, CO 80403
303.273.5904  email