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Do This!
A weekly motivational newsletter focusing on action steps for visual
artists.
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Current Issue: October 11, 2004
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IN
THIS ISSUE
What's Going On:
Announcements /Classes
>>>Do
This: Mix Politics
and Art?
Tip / Find of the Week: Flickr.Com
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The Do This! newsletter is sent only to subscribers. You
can subscribe using the instructions in the column at left. Instructions
for unsubscribing and changing your email address are
at the bottom of each issue delivered to your inbox.
WHAT'S
GOING ON
: : CLASS:
A MARKETING PLAN THAT WORKS FOR YOU: :
Begins next Monday, October 18
Have you been running your business on a wing and a prayer? If
you've been selling some art, but realize it's time to get serious about
selling more and building your business, you must have a plan.
Understand pricing, your competition (yes, you have competition!), and
the best venues for sales. Then get a promotions plan in place that will
get you to where you want to be. Find out more and join us: http://www.artbizcoach.com/classes/mktgplan.shtml
DON'T FORGET!
: : TELECLASS:
PUBLIC ART PROJECTS (YOUR QUESTIONS ANSWERED) : :
Wednesday, October 13, 8-9:30 p.m. EDT (5-7:30 p.m. PDT)
There are hundreds (probably thousands) of public art opportunities for
artists each year. Are they right for you? Read more about it and how
teleclasses work at http://www.artbizcoach.com/classes/publicart.shtml
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DO THIS:
MIX POLITICS AND ART?
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I woke up Tuesday morning to a nasty
surprise in my inbox. Let's see if I can briefly describe it (and, yes,
it will apply to you!):

Francisco José de Goya, The Third of May, 1808.
Oil on canvas, 1808. A contemporary interpretation of
war and politics. |
There is a business motivation expert
that I have been following for quite some time. In fact, I have
recommended one of his books highly through this newsletter and in my
classes. I've sold lots of books for him! Granted, he doesn't need me to
help him sell--he's doing just fine on his own. Nonetheless, you'd think
he'd want to keep me happy. But he crossed a line on Tuesday morning.
That's when he sent me an email
containing a link to a recent article he wrote about the upcoming
election. Was it fair and balanced? He-- no! It was venomous. And it
offended me deeply. I immediately unsubscribed to everything he had to
offer. Not only that, I sent him one of my postcards (with my smiling
face on it) and told him why I am no longer a subscriber. I felt that
was important to do. I was getting his newsletters to help me with my
business and he was telling me how to vote in the upcoming election. Not
only that, it was a hateful, divisive article. I felt it had no place in
a newsletter I valued for business advice.

Carrie MaKenna, Between
the
Firmaments. Tempera, 40 x 22"
©The Artist. Featured artist Carrie
MaKenna holds open house parties
at her studio and donates a portion
of the sales to her favorite
political cause.
http://www.anamcaralivingarts.com
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Did he do the wrong thing? Not
necessarily. He obviously believes strongly in his cause and is willing
to stick his neck out. And he can probably afford to take a stand. I
actually admire him for taking the risk and sharing his beliefs with
others.
I have to confess that I probably
wouldn't have been offended at all if we were on the same page. My guess
is that at least half of his list enjoyed the article. In such a close
election, I'll bet the other half reacted as I did. Politics and
business don't always make good bedfellows.
Are you mixing politics with your art business? If
you are:
►You
might be jeopardizing some of your sales. On the other hand, you
could also be attracting others who think along the same lines.
►
Be sure you believe steadfastly in your cause and are willing to
stick your neck out for it.
►There
is no reason to be hateful or angry (unless that's your shtick). Get
someone else to read what you write to ensure you come of as thoughtful.
Whatever you do, exercise your right to vote.
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KNOW THIS
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Politics have been part of the artist's
vocabulary for centuries.
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THINK ABOUT THIS
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Mixing politics with your art might alienate
many potential buyers. On the other hand, it could attract an equal
number.
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DO THIS
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If you are contemplating mixing politics
with your art business, educate yourself. You must be an expert. You
have to come across as knowledgeable, not flighty or flaky. Your
business is at stake.
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If you use Internet
Explorer or Mozilla Firefox, you can forward this page to a friend
by going up to your menu and, under "File," select
"Send" or "Send Page." Or just copy and paste
this URL into a message: http://www.artbizcoach.com/dothis
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TIP
/ FIND OF THE
WEEK: Flickr.Com

Brian Whisenhunt, A
New Art History, Quinze.
Collage. ©The Artist. |
Artist Brian Whisenhunt, whose
cartoons are featured on ArtBizCoach.com,
wrote in to share this.
"Have you checked out www.flickr.com
? It's a beta site where people can get a free
account and upload pictures/scans. . . . I was
thinking that it might be useful to some of your clients who don't
have the time or resources to maintain a formal web site, but
have scans of their work that they want to make available to galleries/museums,
etc."
You can see Brian's images there at
http://www.flickr.com/photos/collage-seum/
and read his "Manic Thrift Store Shopper"
blog at http://mtss.blogspot.com/
Note: See the menu in the upper left of this page
to view popular topics from past issues.
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Copyright © 2004 Alyson B.
Stanfield, Stanfield Art Associates. All rights reserved. I encourage you to forward all or part of this
newsletter as long as you include the above copyright information and
this link: http://www.artbizcoach.com
Please forward this to your artist-friends.
Internet
Explorer users can forward this page by selecting "File," then
"Send" then "Page by E-mail."
The
Do This! newsletter is sent only to subscribers. You can
subscribe using the instructions in the column at left. Instructions
for unsubscribing and changing your email address are
at the bottom of each issue delivered to your inbox.
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