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Do This!
A weekly motivational newsletter focusing on action steps for visual artists.

Current Issue: May 10, 2004
IN THIS ISSUE 

What's Going On: Announcements /Classes 

>>>Do This:  Properly Introduce Yourself

Tip / Find of the Week: Your Statement 

Artists Respond: What They Have to Say


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WHAT'S GOING ON

: : NEW WEBSITE UPDATE : :
For those who are new subscribers this week, welcome to the madness! Seriously, I went through a big server change last week, which included a new mailing list. I haven’t yet mastered it and I’m not happy with the confirmation emails it is sending out, but it’s better than the last system and gives you more subscription control at the same time it puts some additional security measures into place. Still, I have no idea how this newsletter will look until it's sent. I imagine some adjustments will be made over the next few weeks. The same is true for the new shopping cart system. I continue to appreciate your patience and hope you’ll check out the rest of the new website while you're here.

: : ONLINE CLASSES : :
These classes are over the Internet. You complete the assignments at your leisure. 

"Museums & Artists: What You Need to Know"
begins May 24
Do you want to see your work in a museum someday? Curious as to how you
might go about doing that? Whether you are interested in a museum exhibition or finding your work in a museum's permanent collection, you'll learn the secrets in this online class. Details at  http://www.artbizcoach.com/classes/museums.shtml 

: : IN COLORADO : :
The Front Range Serious Marketing Salons are starting on June 15. This is a chance for you to get help and support with your business on a month-to-month basis. It’s also a great opportunity to meet other artists who share your goals and struggles. These are small groups and will be filled on a first-come, first-served basis. Details at http://www.artbizcoach.com/colorado

: : IN OKLAHOMA : :
I will be in the Oklahoma City-Norman-Edmond area next week, May 17-19, and am setting up coffee shop talks to meet artists in the area. Please email me if you’re interested and I’ll send you the details. mailto:alyson@artbizcoach.com


See the menu in the upper left of this page to view popular topics from past issues. 


: : SPREAD THE WORD : :
I’m almost halfway to my goal of having 4,000 subscribers by the end of the year, but I can’t make it without your help. Please forward this newsletter. And I encourage you to reproduce it in your artist organization newsletter. Just let me know when you read something here you’d like to include and I’ll send it to you in the format you require.


DO THIS: PROPERLY INTRODUCE YOURSELF 
Ring. Ring.

Me: “Hi, this is Alyson.”

Them (leaping into conversation): “I got your name from someone and I need help selling my art. I’ve got a full-time job and . . . “

Me (frustrated, bewildered): “Who are you?”

Or I get an email from someone desperately needing my help and expecting me to drop everything at that very moment. It just says, “I’m sending you some pictures. Please tell me what you think.” And I’m thinking, “What are YOU thinking?! I have no idea who you are and why I should spend my time telling you what I think about your work (which I don’t usually do anyway).”


Elsie Kilguss, Ocean Rhythms. Oil on panel.
16 x 20". http://www.elsiekilguss.com

©The Artist

There is no excuse for not introducing yourself properly and politely. It’s rude not to do so in social situations. It’s even worse in business—especially if you want something from the person to whom you are speaking.

With the advent of email, chances are that most of us are in contact with many more people each day. We meet more people online and, as our business grows, we meet more people in person. I had an acquaintance call the other day that introduced herself only as “Christine.” Well, guess what? There are three Christines in my address book and two in my artist database (along with two Christinas). If I talked to the same Christine on a regular basis it might have been okay. But I don’t. It took me a few seconds to catch up and realize which Christine was on the other end of the line.

You should never assume that someone knows you or remembers you. We all forget faces. We age. We change our hair. We gain weight and lose weight. And we see the same people in completely different situations. All of these make it difficult to remember people’s names. That’s no excuse for not trying. But we can help each other out by introducing ourselves each time we meet.

I learned a long time ago that I can’t expect people to remember my face if I want to change my hairstyle every few months. I also gathered my most valuable business skills by working on Capitol Hill in the U.S. Senate between graduate and undergraduate school. A firm handshake, excellent eye contact, and genuine care for the concerns of constituents will go a long way in Washington. Translate that to your art business: You’ll go far with a good introduction (and firm handshake), excellent eye contact, and genuine interest in your patrons.

KNOW THIS Introducing yourself properly and politely is a great start to a business relationship (or any relationship).
THINK ABOUT THIS Assuming that someone remembers you could result in an awkward situation and make the other person uncomfortable.  
DO THIS Hone your introduction. Be conscious over the next few weeks of how you are introducing yourself through email, the telephone, in letters, and in person. If you already have a personal connection to the other person, remind them to help them recall. Even if they don’t remember, you’ll help eliminate awkward moments. After you’ve perfected this step you can expand it to work on your 10-second commercial that talks about you and your art.

If you use Internet Explorer, you can forward this page to a friend by going up to your menu and, under "File," select "Send" then "Page by E-mail." Or just copy and paste the URL into a message: http://www.artbizcoach.com/dothis


 

TIP / FIND OF THE WEEK: Your Statement  

One of my favorite things on the new website is an example of how I have worked with an artist to help create her statement. You can see how the process of an artist statement unfolded at http://www.artbizcoach.com/classes/stmtex-1.shtml

Bonus tip for Mac users: Elsie Kilguss responded to last week’s tip for typing the copyright symbol on your PC. She said if you have a Mac, hold down the option key and type “g”.



Note: See the menu in the upper left of this page to view popular topics from past issues. 



ARTISTS RESPOND  

In response to last week’s newsletter about documenting your artwork, I received this from Harriet Estel Berman (http://www.harriet-estel-berman.info):

“I agree with you completely about the responsibility of artists documenting the exhibition record of each work. I have a very low tech way. I have an index card for each piece. When it is committed to a show it is ‘penciled’ in. After the show it is written in ink.


Nicole A. Hansen, Bowl. Sterling Silver, 
reticulated lid, base made of 80/20 silver.
3" diameter. ©The Artist

This idea of recording the exhibition record of your work goes even further. Artists should keep a record of all one-of-a-kind work (over $500). This includes the complete name, street address and telephone numbers of their collectors. This policy should be for any work purchased at an auction, too.

Galleries may not like this idea, but artists should insist on this arrangement [to be given a record of the purchasers] with their gallery. It should be written into the contract. What if the gallery goes out of business?! What if the gallery loses their records or does not keep adequate records for every purchase?!

The Professional Guidelines Model Consignment Contract makes a specific recommendation in their contract. Find the Model Consignment Contract at http://www.snagmetalsmith.org/infocentral/professionalguidelines.asp

Here is the explanation for CLAUSE 6 in the contract:

ACCOUNTING. It is sound business practice for both the artist and the gallery to compare the List of Inventory regularly. Remember, work on consignment is owned by the artist. The investment of time, materials and overhead makes it just as much the artist’s responsibility as the gallery’s to account for inventory.

Keeping good records for one-of-a-kind artwork can be very important for the artist. Curators or museums working on exhibitions or retrospectives may want to borrow work from a gallery or work owned by collectors. Such exhibitions become part of the works provenance, and may increase the value of the artwork. Thus, artists should keep accurate records for the location of their work. 

The Professional Guidelines Committee recommends that galleries provide artists with the names and addresses of all collectors of their one-of-a-kind work.

CLAUSE 6 FROM THE CONTRACT STATES:

6. Accounting.
Accounting for one-of-a-kind Artwork. For one-of-a-kind artwork with a retail price of $500 or more, the gallery will furnish the name, mailing address, and telephone number of the client / collector who purchases the artwork. Artist agrees not to contact the client for the purpose of selling artwork directly to the client and the gallery will be informed or receive a copy of any communication between artist and client that relates to this artwork as long as the contract remains in effect.

It is very important for artists to respect appropriate boundaries and not contact collectors attempting to circumnavigate around the gallery to sell work. The will damage your working relationship with your gallery.”


Copyright © 2004 Alyson B. Stanfield, Stanfield Art Associates. All rights reserved. 

I encourage you to forward all or part of this newsletter as long as you include the above copyright information and this link: http://www.artbizcoach.com

Please forward this to your artist-friends. Internet Explorer users can forward this page by selecting "File," then "Send" then "Page by E-mail." 

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Individual Consultations    Writing and Editing    Ongoing Support    Marketing Plans Classes    Paving Your Career Path    Setting Up

ALYSON B. STANFIELD     STANFIELD ART ASSOCIATES, INC.
500 Cascade Dr., Golden, CO 80403
303.273.5904  email