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November 14, 2005
If the holidays are a big sales time for
you, you are probably already in full swing. Even if they're not, you
ought to take advantage of the good spirit and cheer that permeates the
air. And you don't have to be among the faithful to share in the
goodwill of the season.
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Dwayne Scott Cranford
features his stone furniture prominently and with
humor in his 2004 holiday greeting. © The Artist
http://www.stone2furniture.com
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It's a great time to stay in touch with
your mailing list. Remember, however, that you are sending your greeting
as a professional artist. It is not the time to include family letters
or photos. It's a time to remind others that you, as an artist, care
about your relationship with them. Who, exactly, should receive a
holiday greeting?
- Those who have purchased your work. If
you sell a lot of work during the year to a lot of different people,
select a price point for those who will receive your greeting--say,
$500 or whatever feels right.
- The curator or juror who selected your work for
an exhibit.
- The writer who gave you a good review.
- The friend who helped you install your exhibit
or set up your booth.
- The director of the arts organization who gave
you an emergency grant.
- The artist who shared with you her
secrets about a technique or business practice.
- The instructor who gave your work new life.
- The dealer you've been in touch with
on a regular basis whose gallery you think is a perfect match for
your work.
- Anyone else who helped further your career in
2005.
Don't want your card caught up with
all of the rest? Send a Happy New Year card instead.
Read "Artist Tips for Professional
Holiday Greetings" in the Art
Biz Blog.
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KNOW THIS
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The holidays are a
special time to shine.
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THINK ABOUT THIS
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If you've been keeping
up with your mailing list, it will be relatively painless to
send your holiday greetings.
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| DO THIS
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Plan now for next year's holiday
greeting. 1) Dedicate one day a month to update your mailing list.
Put it on your calendar and do it. 2) Add deadlines for
printing and addressing envelopes to your schedule. 3) Put a check
box in your database for everyone you want to remember around the
holidays.
More on the Art Biz Blog: http://www.artbizblog.com
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SHAMELESS SELF-PROMOTION : :
Just added!
Begins November 21.
The most popular ArtBizCoach.com class contains basic bread-and-butter
information that every artist should be implementing. In fact, it's so
important that I've decided to run it more frequently than the other
classes. Join us! Info & Enrollment
BOOK
: :
"What to Send to Galleries
& Why," part of The
Visual Artist's Kit, is featured on pages 34-40 of the
"2006 Artist's & Graphic Designer's Market" (Mary Cox,
editor. Writer's Digest Books.) You can find it through my Amazon
link. The entire Visual
Artist's Kit can be purchased only at ArtBizCoach.com
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THIS WEEK:
►Art
& life: a book recommendation
►Recent artist publicity
features
►Input sought for
self-promotions book
Find out more:
Art Biz
Blog
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Individual Consultations Writing and Editing
Ongoing Support Marketing Plans Classes
Paving Your Career Path Setting Up
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