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Do What You Can |
December 31, 2007 |
You can’t do everything at once. You have to set priorities.
Do what you can, finding ways to enjoy the process. Most
importantly, don’t allow too many possibilities to paralyze you into
inaction.
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Plan Your Wins |
December 24, 2007 |
This year, try planning your wins
instead. Take that list I gave you last week (also available as
a podcast on the Art Biz Blog) and turn it around to plan ahead for
your 2008 wins. You don’t want to leave your success to chance.
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Celebrate Your Wins |
December 17, 2007 |
It’s time to acknowledge everything you
have accomplished in the past year. This is not something that
should be taken lightly, but should be part of a ritual that helps
you transition from one year and prepare for a new year.
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Master Your Mailing List |
December 10, 2007 |
You use your mailing list to stay in
touch with all of these people--to keep them informed of your
goings-on. In a nutshell, your mailing list--something unique to you
and your career--is the primary tool you use to share your art with
the world.
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Negotiate Terms with a Gallery |
December 3, 2007 |
If you don’t want to contribute to the
costs or if you don’t think it’s your responsibility, negotiate. If
they want you to pay the costs, try to get a lower commission fee.
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Don't Delay Your Mailing List |
November 26, 2007 |
Don't
purchase a mailing list. Build your own from scratch. No
purchased mailing list can be as valuable to you as the one you
build with a keen eye on your long-term goals.
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Post and Email Your News Release |
November 19, 2007 |
This week I
want to talk with you about where you're going to share all of those
news releases now that you have them. Here are five outlets for your
news releases.
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Write a News Release (and another one) |
November 12, 2007 |
That’s because these days, news releases
are dispersed on the Internet to an audience that is much larger
than the traditional press. These days, you write news releases for
the world. Better put, you write news releases for your target
audience.
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Patch the Hole in Your Wallet |
November 5, 2007 |
There are certain things you have to
spend money on when you’re running any type of business. You
can’t ignore the fact that you will need money to grease the wheels
of your art career.
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Spook
Yourself with 'What If?' |
October 29, 2007 |
Are
you haunted by fears of promoting yourself and your art? Boo! The
real fear isn’t in the doing, it’s in the NOT doing. While I usually try
to be reassuring and supportive with these newsletters, I’m here to
scare you this week. Which scenario will spook you into action?
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Pick
Apart an Art Installation |
October 22, 2007 |
Analyzing other art installations can
help you train your eye and make your own exhibitions much stronger.
Here’s how to do it.
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Shake
Things Up with Another Statement |
October 15, 2007 |
When you submit work for an exhibit or
gallery, use the statement that goes along with your selection. When
you have work on your Web site, you aren’t bound to having one
statement.
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Straighten Out Your Bio and Statement |
October 8, 2007 |
There are times when you might need to
combine them, but otherwise, don’t allow them to be squishy.
One’s about you; the other is about your art. Don’t blow them
off. Make them better and use them to help you promote your art.
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Get
Real with Your Email, Part 2 |
October 1, 2007 |
In Part 2 this week, I want to look at
organizing your email so that you don’t maintain an inbox on your
screen with hundreds of messages.
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Get
Real with Your Email |
September 24, 2007 |
Don't let email or the Internet
interfere with your studio time. That is sacred time. Organize your
routines so that you take care of email before and after you enter
the studio. This will give you peace of mind while you're in
creativity mode.
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Believe in Your Art Proposal |
September 17, 2007 |
“Be in it to win.” In other words, don’t
submit proposals just for the sake of doing so. Submit them because
you believe in yourself, believe in your project, and believe that
you are the best person for the job.
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Deconstruct a Blog |
September 10, 2007 |
Do you want to know what makes a good
artist’s blog good? Are you curious as to why some blogs and Web
sites have more traffic than others? To find your answers, all you
need to do is deconstruct one.
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Seduce
Your Viewers |
September 3, 2007 |
How do you seduce people to be interested in your art? The use
of the word “seduce” was an interesting and appropriate choice.
Isn’t that, after all, what all artists are trying (or should be
trying) to do? And isn’t the notion of seduction far more appealing
than the thought of selling?
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Relish Routines for Your Art Career |
August 27, 2007 |
Good habits and routines free your mind
for your creative juices. When worried about when you’re going to
have time to do something or how you can possibly fit exercise into
your schedule, you’re taking up too much brainpower. That brainpower
should be spent on your art.
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Assess Art Venues |
August 20, 2007 |
As you begin to settle into your career
and where it’s headed, you should become more selective. Your goals
have changed. You have accomplished much and are ready for new
challenges.
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Discover Art in Your Own Backyard |
August 13, 2007 |
There are opportunities all around you: opportunities to be
inspired, opportunities to learn, opportunities to meet people, and
opportunities to exhibit and sell your work. You just have to take
the initiative. Don’t write of your community. There is more art
there than you think.
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Protect Your Art Career |
August 6, 2007 |
Protect your art career
by preparing for an emergency. Print off the above list and
break it down into manageable steps. Perhaps you can tackle
one item a week.
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Gather Your Brilliance |
July 30, 2007 |
The premise behind Brilliant Thoughts in
a Box is that you aren’t tethered to a specific notebook that you
have to have by your side whenever the genius gene decides to come
out and play. You can write on anything anywhere, as long as you’re
not destroying anyone’s property.
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Work on Your Stories |
July 23, 2007 |
Good stories take time to incubate. They
usually don’t roll right off your tongue or flow magically from your
fingertips. You have to work at them. Start with the basics of a
story, and then allow yourself to elaborate and have fun with it.
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Break
Away from the Peloton |
July 16, 2007 |
You have the artists who compete to get
into galleries and museums. And you have those who compete for
attention on the Internet. How can you break away? How can you steal
some time in the limelight for yourself?
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Get Ready for Museums, Part
2 |
July 9, 2007 |
Knowing how museums are funded and how they have to spend their
money should help you plan your museum strategy. After reading this,
you should know you shouldn't approach a museum and expect them
to give you an exhibit next month!
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Get Ready for Museums, Part 1 |
July 2, 2007 |
Many artists have it as their goal to
have a museum exhibition or, better yet, to see their work in the
permanent collection of a public institution. At the same time, a
great number of them are going about it the wrong way.
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Search for Validation |
June 25, 2007 |
When those closest
to you aren’t your biggest fans, it’s time to find new friends. We
all need cheerleaders in order to continue building our dreams as we
go down this crazy path called life.
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Notice Things |
June 18, 2007 |
Notice things. Pick
one day this week and become aware of at least five things
in your daily routine that you had never thought of before. Try to describe your sightings
with words or pictures or both.
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Dodge
an Art Identity Crisis |
June 11, 2007 |
There are no guidelines for titling your
art. You can give them any title you choose. Just remember that your
work will have to live with the title for the rest of its life. Or
not.
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Craft a Starting Ritual |
June 4, 2007 |
One of the best ways to help yourself create every day is to craft a
starting ritual that you begin to use regularly and routinely. When
your ritual becomes habitual you will find yourself moving
effortlessly from not creating to creating.
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Remember |
May 28, 2007 |
Setting up systems and staying organized
will help you remember what's most important for your success. Pick
one thing from the list and tackle it this week.
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Assume Power |
May 21, 2007 |
You are in charge. You have
control over words, prices, artwork, and your image. People will
take as much power from you as you give them. Guard your power
carefully. Accept 100% responsibility for your actions and make no
excuses.
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Check Your Financial Health |
May 14, 2007 |
I’ll admit that money is a topic I’d
rather not deal with. However, I’m quite aware that no one cares
about my long-term financial health more than I do. And no one cares
as much about your financial health as you.
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Evaluate Your Business Cards |
May 7, 2007 |
A business card is one of the first
marketing pieces for anyone in business. Having that 2-by-3.5” piece
of paper with your contact information on it seems to impart to the
world that you’re serious.
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Keep a Master Résumé |
April 30, 2007 |
Your master
résumé, which an academician would call a curriculum vitae, or CV,
is just that. It’s a document that outlines all of your
accomplishments. From your first public showings at the local coffee
shop to art festivals to museum exhibitions.
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Nail Your Prices |
April 23, 2007 |
Why is pricing so difficult?
Mostly because it’s almost impossible to put a dollar figure on
something that was born from the depths of your soul. We often know
what we’d like to get for our work, but then reality smacks us on
the head with this feedback: “Sure, that number would be great, but
you’re not quite there yet.”
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Share,
Don't Sell |
April 16, 2007 |
Sales talk is hard for most artists.
Heck, it’s difficult for most people in general. It’s unnatural and
it usually doesn’t work. Too many people are turned off by it.
Sales these days are the result of building relationships over a
period of time.
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Spice
Up Your Bio |
April 9, 2007 |
How many artist biographies have you read online? How many are
memorable? Yep, most will put you straight to sleep. Those
artists vying for gallery and museum attention have the most boring
bios of all.
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Interview Yourself |
April 2, 2007 |
It’s important to remember that many
publications don’t have the staff to write up a new article every
time they find something of interest. That’s when you jump at the
chance to play offense. This is the perfect occasion to mold your
story and tell it in any way you like.
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Strengthen Your Brand |
March 26, 2007 |
Your brand is the message--in the
broadest sense of the word--you send out to the world. It’s a
combination of your art (the most important part); you; marketing
materials; and your venue or booth.
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Get More Blog Visitors |
March 19, 2007 |
Don’t let yourself get overwhelmed by the idea that you have to do
it every day. However, the more often you write, the more often
visitors will return. Remember: Blogs aren’t a place for
dissertations. They should be short, meaty entries that contain
information of interest to your readers.
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Help
People Find Your Blog |
March 12, 2007 |
Here are some basic techie things you
can do with your blog in order to make it easier for people to find
you. All I can do is share what I wish I had known when I first
started blogging--a Quick Start Manual, if you will.
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Focus Your Blog |
March 5, 2007 |
I don’t think she’d mind me telling you this, but Margret struggled
a bit at first. I encouraged her to relax and use the blog to sort
out her random thoughts as well as document her research. It didn’t
have to have perfect writing. Like my own blog, it took time to find
the rhythm and writing style.
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Start Blogging |
February 26, 2007 |
Blogs help you build an audience by connecting with readers
on a very personal level. Whereas websites are mostly static and
aloof, blogs are ever changing (or should be) and personal. If you
have a very focused subject matter, blogging is that much easier.
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Build
Trust with Your Galleries |
February 19, 2007 |
Galleries need artists to make brilliant art and to help with
promotion. You rely on each other to make a living. Because of this,
you should make a deliberate attempt to nurture an honest, trustful
relationship from the start.
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Build
Your Own Mailing List |
February 12, 2007 |
People buy art from people
they know and like. (Contacts are everything! I don’t care what
anyone else says.) It just isn’t the same with a purchased mailing
list full of people who have never heard of you.
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Break It Down |
February 5, 2007 |
Having a goal is one thing. Figuring out how to attain it is
another. The goal is the big kahuna--the end result. But the baby
steps will get you there. If you have a big goal, as you should,
break it down into small, manageable action steps.
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Edit |
January 29, 2007 |
Get to the point! Use short sentences,
short paragraphs, bullet points, and bold text where necessary.
Avoid jargon at all costs. And get rid of extraneous words that hide
the good stuff.
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Start a Salon |
January 22, 2007 |
One of the best things you can do for
your career is to become more connected to the artists around you. You
will learn about opportunities from each other and, more importantly,
you will receive emotional support from others who are walking the same
path.
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Return to the Studio |
January 15, 2007 |
Have a dream, protect it (don’t listen to naysayers)
and go after it. Most of us are afraid to dream. We think we don’t
deserve it or that we need to be more realistic. Deep down inside,
though, we know that the most successful people we know of had big
dreams that they went after.
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Get It Out There |
January 8, 2007 |
If you haven’t already done it as part of your 2007 goals, take time
this week to articulate and write down where you will show your work
this year. Don’t forget the virtual world and non-traditional
spaces.
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Dream
Big |
January 1, 2007 |
Have a dream, protect it (don’t listen to naysayers)
and go after it. Most of us are afraid to dream. We think we don’t
deserve it or that we need to be more realistic. Deep down inside,
though, we know that the most successful people we know of had big
dreams that they went after.
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The Art Marketing Action newsletter was published for
more than three years as the Do This newsletter. Online versions became
available in March of 2004, which is when these archives begin.
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