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Start the Year with a Clean Slate |
December 25, 2006 |
The thrill of starting fresh! The anticipation of creating new
benchmarks and reaching new dreams! Oh, but wait, there’s so much
detritus getting in your way. What would it feel like to get rid of it
all so that the New Year is truly new?
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Celebrate |
December 18, 2006 |
It’s the time to take a good hard look at
the steps you’ve taken toward reaching your goals. And I’ll bet
you’ve made more progress than you know.
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Mingle |
December 11, 2006 |
No one enjoys being in a situation where they don’t know anyone. Good
minglers ask questions and listen, but, as Martinet points out, they
also contribute to the conversation.
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Check Your List Twice |
December 4, 2006 |
The holidays are a perfect excuse to get
back in touch with those who have been helpful to you during the year.
They’re an excellent reason to send cards with your artwork on them or
small gifts that someone would treasure.
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Share Personal Tragedy Cautiously |
November 27, 2006 |
Think of your bio in terms of a conversation
you are initiating with anyone who reads it. It might be their first
impression of you. How do you want to come across when you meet someone
new?
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Get Google Alerts |
November 20, 2006 |
Do you know where you are online? Not only can you go to the Google
Images site above and pull up your images on the Worldwide Web, you can
also use Google Alerts to see where you might be popping up.
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Show
Me Your Face |
November 13, 2006 |
Adding your photo to your website puts a real person behind the images
and words. You're trying to market something handmade. Show us the hands
that made it.
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Anticipate the Reaction |
November 6, 2006 |
Many, many people do not go to
galleries or museums because they think they don't know enough and they
fear feeling stupid. They often think original art is for an elite
class and is too expensive for them.
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Trick and Treat Yourself |
October 30, 2006 |
What chores, tasks, or jobs do you find
yourself delaying or ignoring all together? What do you dread so much
that you neglect? Usually, sadly, it's the stuff that you really
need to do--the stuff you can't afford to ignore.
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Get Uncomfortable |
October 23, 2006 |
They realize that in order to get ahead,
they're going to have to get out of their studio and meet people.
Other artists, curators, arts leaders, collectors, dealers. You have to
come across them at some point in your career.
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Stand
Firm |
October 16, 2006 |
Do
you give in whenever someone asks you to lower your price or says they
just can't afford your work? Did you turn to mush when the art
center asked you to teach a class but said they could only pay you $100?
Then this message is for you: stand firm!
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Save
the $200 |
October 9, 2006 |
I urge you to save $200 (or more)
when you're asked to pay to be part of a for-profit gallery
stable. I'm not talking about co-ops or nonprofits. I'm talking
about good, old-fashioned, "I wanna make more money" galleries.
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Collect More Email Addresses |
October 2, 2006 |
Collect more email addresses by
making your email, newsletters, and website irresistible. When
people start talking about what you have to say, they'll flock
to you.
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Use Another Name |
September 25, 2006 |
Consider using a second name
for your artwork that looks like another artist created it.
I'm not saying it's the only way to go about it, but it is an
option that might work for you.
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Spend
the $45 |
September 18, 2006 |
If you think your song, art,
design, or other creative expression is going to be exposed to
the public in some form--and that your work is good enough that
someone might "accidentally" be a little too "inspired" by your
work (in other words: rip it off) --then the $45 is the best
money you'll ever spend.
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Target Your Message |
September 11, 2006 |
If
you target your message, you have a much better time getting
noticed online and in person. Your message is a combination
of your artwork, the words you use to sell and describe it, and
the promotional methods you choose.
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Fill Your Art Classes & Workshops |
September 4, 2006 |
Teaching is promoted
differently than your artwork is. When you promote your
classes and workshops, you're promoting a service rather than a
product.
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Teach |
August 28, 2006 |
Teach! If nothing else, teach a
technique to a child. Review what you read about another
artist's life with someone who might be interested. Teach to
remember. Teach to grow.
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Brand Your Emails |
August 21, 2006 |
Self-promotion is a never-ending,
ongoing process. You do it whenever you can, wherever you
can. Branding your email is an easy reminder to recipients.
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Seek Out Art Consultants |
August 14, 2006 |
They represent purchasers, not
artists. They are vastly different from artists' reps or agents
in this respect. They have a number of clients who depend on
them to find the best art for their budgets. They have the
client connections already in place.
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Update
Your Résumé |
August 7, 2006 |
Update your résumé. Get the
facts and details straight. Your résumé should have the most
important information at the top. For most exhibiting artists,
that is your solo exhibitions. For teaching artists, it would be
your education and teaching experience.
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Make a Conservator Happy |
July 31, 2006 |
If you want your work preserved in a
museum one day, make a conservator happy. Get in the habit of
keeping notes about your working materials, techniques, and
intent.
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Start
a Journal |
July 24, 2006 |
Got a lot of ideas in your head? Or
not enough ideas? Need to write a new artist statement? Or come up
with more text for your blog and website? Journaling can help you with
all of these.
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Get
With the Motors |
July 17, 2006 |
Get with the motors. Set
boundaries with the anchors in your life. If you don't, if you
allow their negativity to get to you, you compromise your
personal and professional growth.
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Find Your Style |
July 10, 2006 |
In order to have a successful
career--whatever that means to you--you must be able to define
yourself and your art in a sea of untold numbers of artists. To
do this, you must first find your style.
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Write Your Farewell |
July 3, 2006 |
Write your farewell. This isn't
intended to be morbid, but to make you think about how you want
to be remembered. Use complete sentences or just make a list of
words and phrases you'd like to be said about you.
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Be
Media Savvy |
June 26, 2006 |
Take time this week
to add the names of reporters and editors to your database and
mailing list. Whenever possible, make it a point to meet
people in the media.
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Offer Options |
June 19, 2006 |
There are things you can do to tap
into what might not be considered your "usual" audience. At the
top of the list: offer options.
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Make a PR Notebook |
June 12, 2006 |
You may find need for something more
comprehensive. Call it what you like: public relations notebook
or just plain brag book. Either does the trick.
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Be Clear in Your Goals |
June 5, 2006 |
I confess that writing out goals
isn't something that comes natural to me...That's why I hired a
coach--to help keep me on track and to hold me accountable
for my dreams and ambitions.
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Remember |
May 29, 2006 |
REMEMBER it's easier to make a
reputation locally, and then expand into other markets.
Almost every artist thinks life would be easier if they just
lived somewhere else.
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Speak
Up |
May 22, 2006 |
Speaking in public gives you a way
to reach out to new audiences and define yourself. It brings
your art to life and proves there is a real person behind the
work.
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Take Charge |
May 15, 2006 |
The bottom line is that each
opportunity comes around only once. You can sit back and see
what happens or you can take charge.
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Distribute Your Print Newsletter |
May 8, 2006 |
As you visit places that might
display your newsletter, ask for permission. Next time you print
a newsletter, you'll be prepared with an entirely new list of
sites at which to place it.
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Send Your Newsletter |
May 1, 2006 |
Email isn't necessarily better than
snail mail, but it must be used correctly. There might be a
place in your marketing for both email and print newsletters.
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Fill Your Newsletter with Content |
April 24, 2006 |
The most important rule as you are
putting together a newsletter is that your art should be the
reason behind the entire process. Everything within the content
and design should reflect the personality of your art and
enhance your reputation.
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Start a Newsletter |
April 17, 2006 |
Writing and distributing a
newsletter is one of the best ways to keep your name out there
and update your audience on your progress. Good, solid content
can help you make a reputation for yourself.
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Avoid Web Site Mistakes |
April 10, 2006 |
Pat Velte, my Web guru, has come
up with "10 Common Mistakes on Artists' Web Sites." She's
agreed to share them with you today.
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Put
it in Writing |
April 3, 2006 |
When you neglect written agreements, you
lose control. You might just be busy and not want to think about
it, but, in essence, you are saying that the other person or the
job is more important than you and your artwork.
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Invest in Photography |
March 27, 2006 |
There is no excuse for using less
than first-rate photographs of your artwork. When you're trying
to sell your work... your photographs must be as good or
better than the originals.
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Get
'em While They're Hot |
March 20, 2006 |
I had so many inquiries that I
didn't know what to do with them all. The stars were in
perfect alignment, as far as I was concerned. And, then, I
goofed. Here's what I did...
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Ask |
March 13, 2006 |
You've heard it said a million
times: "It never hurts to ask." So, what are you afraid of?
What is keeping you from asking for something you want?
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Be a
Star Host or Hostess |
March 6, 2006 |
Whether you're showing art in a
gallery space or at your own open studio, here are ten ways
to be a star host or hostess.
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Get a Millionaire Mind |
February 27, 2006 |
Wealthy people take risks. They know
that they could play it safe and get by, but wouldn't reach
their potential that way. So, I ask you: What risks have you
taken lately?
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Plan
Your Day |
February 20, 2006 |
Do you wish you had more time? No
wonder. You have to make your art, promote your art, stay in
touch with friends and family, exercise, eat right, and be there
for those you love. There will never be enough hours in the day
to do what you want to do.
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Entice
Me |
February 13, 2006 |
Over the years, I've seen a lot of
marketing mistakes from artists. One of the biggest mistakes is
easy to correct if you take the time.
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Emit Confidence |
February 6, 2006 |
The first thing every
artist must understand is that there is an ocean of difference
between emitting confidence and bragging. I'm sure, deep down, you
probably know this already. Perhaps it would help if I went over it
briefly here.
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Play Offense |
January 30, 2006 |
What do you want people to say when
they look at your art? Notice I didn't ask what are they already
saying. I don't really care about that. I asked, what do you want them
to say?
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Follow Up |
January 23, 2006 |
I hazard to say that the biggest mistake
artists make in their businesses is not following up on leads and
opportunities. It's only a guess, but it's based on numerous
conversations with clients and class members.
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Cope With Criticism |
January 16, 2006 |
Learn how to cope with criticism. Come
up with your own process, your own questions. What do you say
when someone whispers, "My six-year-old could have painted that"
while looking at your work? How will you respond when the
gallery dealer says your work doesn't fit in her gallery?
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Enter the Blogosphere |
January 9, 2006 |
Blogging allows you to
define yourself and your art more frequently and in greater detail
than ever. Why would you ignore this powerful marketing tool?
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Quit
Looking for an Agent |
January 2, 2006 |
Quit dreaming! Come back to
reality and quit wasting your time. Plant both feet firmly on
the ground so you can get your head out of the clouds. Good fine
art agents do not exist. At least I have never heard a success
story. Especially in the beginning of one's career.
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The Art Marketing Action newsletter was published for
more than three years as the Do This newsletter. Online versions became
available in March of 2004, which is when these archives begin.
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