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| Art
Marketing Articles
Newsletter
Archive: Art
Exhibits, Venues & Presentation |
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Draft a Winning Exhibit Proposal |
September 22, 2008 |
When you consider submitting an exhibit
proposal, keep in mind that you will be judged on the strength of
your curatorial thesis. Make sure it is sound. Get very clear on
what the exhibit is about before you sit down to draft your
proposal.
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Diversify: Don't Rely on One Sales Venue |
August 4, 2008 |
Most galleries don’t count on a single
artist to survive. Likewise, most artists can’t count on a single
gallery, retail outlet, or exhibit venue for their survival.
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Create a Body of Work |
April 14, 2008 |
I received
this query from Bonnie Hurst: “What constitutes a show/collection
of paintings? I realize that in order to be marketable I do not
need to show a random collection -- which currently is all I have.
Does a collection need to have more than the artist and style in
common? How many pieces are generally in a show?”
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Trade Spaces with Artists from Another Town |
March 31, 2008 |
Trade spaces with artists in
another city. What I mean by this is use your connections
and creativity to organize an art exchange with an artist or a group
of artists outside of your usual stomping grounds.
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Decide What You Want from an Exhibition |
January 21, 2008 |
Why do
you exhibit your art here or there? What makes you pay a $25
entry fee or spend 6 months building a new body of work? What do
you get from it in the long run?
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Pick
Apart an Art Installation |
October 22, 2007 |
Analyzing other art installations can
help you train your eye and make your own exhibitions much stronger.
Here’s how to do it.
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Believe in Your Art Proposal |
September 17, 2007 |
“Be in it to win.” In other words, don’t
submit proposals just for the sake of doing so. Submit them because
you believe in yourself, believe in your project, and believe that
you are the best person for the job.
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Assess Art Venues |
August 20, 2007 |
As you begin to settle into your career
and where it’s headed, you should become more selective. Your goals
have changed. You have accomplished much and are ready for new
challenges.
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Get It Out There |
January 8, 2007 |
If you haven’t already done it as part of your 2007 goals, take time
this week to articulate and write down where you will show your work
this year. Don’t forget the virtual world and non-traditional
spaces.
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Seek Out Art Consultants |
August 14, 2006 |
They represent purchasers, not
artists. They are vastly different from artists' reps or agents
in this respect. They have a number of clients who depend on
them to find the best art for their budgets. They have the
client connections already in place.
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Make a Conservator Happy |
July 31, 2006 |
If you want your work preserved in a
museum one day, make a conservator happy. Get in the habit of
keeping notes about your working materials, techniques, and
intent.
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Be a
Star Host or Hostess |
March 6, 2006 |
Whether you're showing art in a
gallery space or at your own open studio, here are ten ways
to be a star host or hostess.
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| Make
Your Own Venue |
August
1, 2005 |
The opportunities for showing your work are limited only by your imagination.
Think outside the box and make your own venue. Given your location, the type of work you produce, your contacts, and your stamina, what are the possibilities?
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| Move
On |
June
20, 2005 |
If you're stuck doing the same-old shows, figure out your next action. If it's a big one that seems overwhelming, take baby steps to get there.
Venue and sales opportunities are part of your artist's marketing plan.
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| Practice
Your Words |
April
4, 2005 |
Words are invaluable to your marketing efforts.
If you don't come up with the right words to talk about your art, someone else will do it for you--and not necessarily in a way that pleases you.
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| Be
a Better Curator, Part 3 |
March
21, 2005 |
In many instances--especially when you're just starting out--you won't have such a person working for you. Placing your art in non-profit and non-traditional spaces means you do all of the work. Get help by adding a few items to the installation.
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| Be
a Better Curator, Part 2 |
March
14, 2005 |
There's more to an exhibit installation than hanging works on a wall or placing them on pedestals.
Install art just as if you are creating a composition. After all, that's just what you're doing. Your installation is a composition in itself. Look at lines, colors, shapes, sizes, textures, and subjects.
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| Be
a Better Curator, Part 1 |
March
7, 2005 |
Whether you think about it or not, every time you put your work on public display, you are acting as a curator. To a great extent, you control how your work is seen and interpreted by viewers. That's a powerful position to be in and one you shouldn't take lightly.
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| Engage
Your Viewers |
October
4, 2004 |
Visit more museums to learn how to engage your viewers on a deeper level. As you begin to incorporate your ideas in your exhibition or booth, use tactics that make sense and make sure your art remains the focus point.
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| Smell
Like Success |
July
26, 2004 |
Trick people into believing you are more successful than you are. I don't mean lie. I mean start smelling like success.
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| Build
A Gallery |
June
21, 2004 |
Why not make your own models to plan your exhibit installations? It's a great tool if you won't have much time to actually install the
work.
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| Make
Your Art the Focus |
May 24, 2004 |
In museum registration, the ideal provenance for an artwork would be to track it back to the artist’s hand. Museums want every step to be accounted for to ensure there is clear title to the work.
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