Your poor Web site. You got so caught up in blogging, newsletters, and the latest technology, that your Web site has been neglected. Or maybe you’re so happy you finally got it online that you forgot about it for the last two years. When is the last time it was updated?

Spend some time this week making sure everything is working on your site. Here’s a list to get you started.

►Is your name prominent on every page?

►Are there titles, media, dimensions, and photo credits below each of your images? This isn’t necessary for thumbnails, but is critical for enlarged photos. And if your photos open in a new window, is your name there as well?

►Is your News page current? And does your About or Bio page reflect your latest accomplishments?

►Is there a privacy policy next to any sign-up form you have for guests? See page 195 of I’d Rather Be in the Studio! for a sample.

►Is there more than one way to get a hold of you? Remember that email is not 100% reliable.

►Is there enough content? Not Flash content (which is an image), but searchable text so that the search engines can find you?

►Do you have any dead links?

►Do you have a photo of yourself? See this newsletter:
http://artbizcoach.com/dothis/2008/actionshots.html 

►Is it easy for people to purchase from you? I recently discovered that people were having a hard time finding some of my products. A new Products page is in the works!

►Do you have a major link to your blog so that people don’t have to search for it? Speaking of blogs, check back next week when I give you a checkup for your blog.