We’re continuing the series on how to promote your art now rather than waiting until the last minute. If you missed Part 1 last week, find it here. You’ll need to read it and do the homework before you can begin promoting your art exhibit or event, so don’t miss that critical step.

Now it’s time to make a list of everything you’d like to do to promote your exhibit. As you’re making this task list, keep your audience in mind. Who needs to know you’re having an exhibit? Whom would you like to show up at your exhibit opening? What magazines or newspapers should cover it?

Here’s a list of 22 tasks to get you started promoting your art exhibit.

■ Write solid description of the art and contents of the exhibit (from Part 1 of this series)
■ Post title, photos, and dates on Web site
■ Update mailing list
■ Update media list
■ Mention on blog, and then mention frequently on blog
■ Refer to it in your newsletter
■ Write press release
■ Post press release
■ Send a “save the date” announcement
■ Create and post flyers
■ Pitch to arts writers and critics, and to local or Internet radio shows
■ Create a podcast or two
■ Make a video and post on YouTube
■ Pitch to other bloggers
■ Order postcards or invitations
■ Tweet about it on twitter.com
■ Give a talk at a local organization
■ Add to Facebook page on facebook.com
■ Send invitations
■ Announce on craigslist.org
■ Make phone calls to extend personal invitations to certain people
■ Send last-minute email reminder

Take each of these tasks and expand on them as much as you like. Break them down further, add specifics, or delete them. Make them your own!

In Part 3 of the series, we’ll look at executing these tasks.