On several occasions over the last few weeks, I have heard artists talking about their “real job.” I don’t let this slide. I’m quick to point out that if you want to be taken seriously as an artist, you must stop referring to another job as your “real job.” Artist Lisa Call calls it a “safe job.” Others might call it a “day job.” But always remember that if you want to be considered a professional, you must not only THINK that being an artist is a real job, you must also communicate it. Here are some ways to do that. 1. Watch your language. Train yourself to use a different terminology for work that helps you pay your bills. 2. Post your office and studio hours on doors. These are reminders to yourself and notices for others. 3. Guard your office and studio hours. When someone tries to steal that time from you, tell that person that you are working. You might say something like: “I’m sorry, I can’t. That’s my studio time. Thursday afternoon would be better for me.” 4. Let people know your limits. If other people aren’t taking you seriously or referring to your “real job,” let them know this is unacceptable. They will continue to do so--perhaps unknowingly--until you point it out to them. Try: “Gee, I know you didn’t mean to do this, but every time you mention my art, you talk about it as if it’s a hobby. It’s more than that to me. I want to be taken seriously as an artist and hope to make my living from selling my art. It would mean a lot to me if you felt the same way and were on my team.” 5. Present yourself professionally. Make sure your marketing materials and Web site are up to snuff. Make sure your art blog is in line with your career goals. Treat other people with respect and honor your commitments.
You are welcome to use this article on your website, blog, or in your newsletter as long as you include this complete credit line: Copyright 2008 Alyson B. Stanfield. Alyson takes the mystery out of marketing your art and making more money as an artist. Visit http://www.ArtBizCoach.com to get articles just like this one delivered to your inbox.
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