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Unite
Your E-Marketing Efforts |
Unite
Your E-Marketing Efforts
Got Web
site? Check!
Got Blog? Check!
Got E-newsletter? Check!
Are they working for you? Are they
driving people from your Web site to your blog and from your
newsletter to your blog and Web site? Be sure you’re thinking of
your e-marketing in total. Each element isn’t separate, but is
part of a web--your network of strategic e-marketing.
You see me do this each week in this newsletter. I send people to my
Web site through links about Classes & Events or within the body of
the text. I send people to my Art Biz Blog with some sort of
enticement at the end of the newsletter as well as a list of what
they’ll find on the blog at the bottom of each issue. And it works.
Mondays are by far the busiest day on my blog.
You can start to unite your e-marketing efforts by making sure your
links are in order.
►Link
to your blog on every page of your Web site. (And don’t call it
a journal. Call it a blog, which is what people will be looking
for.)
►Link
to your Web site in a prominent place on your blog. But don’t
stop there. Make sure you link to Web pages frequently (at least
once a week) in your blog posts.
►Link
to both in your e-newsletter. You can make it a navigation link
in your newsletter, but also insert links within your text to drive
more traffic.
►Put
your blog and Web site links in your signature block, which is
automatically attached to the end of every email you send out. (One
of the resources I posted on the blog is about branding your email.
Be sure to take a look at it.)
►Add
your blog feed to your Facebook profile. I’m a novice on
Facebook and other social networking sites. I have so many requests
and events that I don’t respond to and if yours is one of them, I
apologize. I just haven’t figured it all out yet. BUT, I have
figured out the blog feed thing. If I can do it, you can, too! (I
import my blog as a Mini-Feed through the application called Notes.
Edit your Import settings to add your blog.)
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Know This . . .
Like everything else, e-marketing takes effort. In order to
reap results, you must think of each component as part of a comprehensive
strategy.
Think About This . . .
Are you doing all you can to cross promote
your online presence?
Do This . . .
Unify your e-marketing. Copy the
list above and go through your Web site, blog, e-newsletter,
and email. Work through them one step at a time until you
feel confident that you’ve boosted the probability of
driving more people to your Web site and blog.
And, to get you to my blog, I’m posting links to a bunch of
other resources in today’s entry on the Art Biz Blog
(uniting this newsletter with the blog).
http://www.artbizblog.com
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You are welcome to use this article on your website, blog, or in your newsletter as long as you include this complete credit line:
Copyright 2008 Alyson B. Stanfield. Alyson takes the mystery out of marketing your art and making more money as an artist. Visit
http://www.ArtBizCoach.com to get articles just like this one delivered to your inbox.
| HEARD
ON THE ART BIZ BLOG |
There was a lot on the blog last week to make you
think, question, and disagree.
►Podcast:
Size up the competition
►How much talking with art viewers is too much?
►Selling
art with JPEGs (it’s happening!)
►Exhibition space can happen
anywhere
►Signing your artwork
Read all this and more and sign up for updates at
http://www.artbizblog.com
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Copyright © 2008 Alyson B. Stanfield. All rights reserved.
I encourage you to forward all or part of this newsletter as long as you include the above copyright information and this link: http://www.artbizcoach.com. Electronic reprint requirements are directly below the feature article.
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