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Assess
a Juried Exhibition Before Entering |
How do you
know when a juried exhibition is worth your time and effort? There
are no guarantees, but you have to ask a lot of questions without
allowing yourself to be intimidated by the circumstances. Realize
that sometimes exhibitions are organized just to fill empty space.
The best juried exhibitions are win-win situations for the
organizer, the venue (if different from the organizer), the artists,
and the public. Empower yourself by assessing the merits of a
juried exhibition before you enter.
ASK YOURSELF
What do I expect to gain from being accepted into this exhibit?
What is the best possible outcome? What is acceptable? And what is
the worst possible outcome?
Is there a hole in my resume that might be filled by this exhibit?
Do I have friends or family in the area that I could invite?
How much of my time will it take to enter? How much of my time
will it take if my work is accepted? What are the costs? Can I
afford the costs (entry fees, shipping, framing, travel, etc.)? Is
it in my budget?
Would my time and money be better spent if I devoted them to another
opportunity, even if I have to make it up for myself?
Does my work fit in with the curator’s or juror’s aesthetic or with
the guidelines for the show?
[And one of my favorites...] Have I outgrown this exhibit? Am I
better established than most of the other artists who will enter?
ASK OTHERS
What is the reputation of the organizer? Who is the juror? Are there
awards and prize money? What is the average attendance for this
exhibit or for the venue throughout the year? Is it an easy
place for people to find, walk to, or park near?
What promotions are planned? Is the organizer buying advertisements?
Will they put out news releases and send announcements or
invitations? Is there evidence of media attention that has been
generated from this exhibit in the past? Will the exhibit be
documented with a catalogue or brochure?
Does the venue have regular hours? Is there someone always at the
venue to facilitate sales? Are there trained sales people? Or would
it be difficult for a potential buyer to purchase? Are prices posted
or at least easily available?
How much money has come from sales in the past? What is the
percentage of accepted entries?
Is there adequate security? Does the venue insure your works while
in transit and on view? Who will unpack and pack the artwork? Are
personnel trained to handle art?
I realize you may not be able to get answers to all of these
questions and, indeed, you might be considered an nuisance if you
ask every one of them. Pick the questions that you are most
concerned about, come up with some of your own, and ask away!
What have I forgotten? I’m blogging about this subject all week on
the Art Biz Blog,
http://www.artbizblog.com.
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Know This . . .
You aren’t entitled to answers until you ask the questions.
Think About This . . .
You only have 24 hours in the day and a
limited bank account. You owe it to yourself to invest your
time and money where it will do you the most good.
Do This . . .
Print out the above questions and keep
them in your calendar or in a “task” folder. Before you
commit to anything, decide what answers are most crucial and
ask the right questions. Adapt the list for other
opportunities.
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Copyright 2008 Alyson B. Stanfield. Alyson takes the mystery out of marketing your art and making more money as an artist. Visit
http://www.ArtBizCoach.com to get articles just like this one delivered to your inbox.
| HEARD
ON THE ART BIZ BLOG |

There was a lot on the blog last week to make you
think, question, and disagree.
►Podcast:
Put your art first
►Is artwork marketable without talent?
►Respect
the copyright of writers, musicians, etc.
►Taking
risks with your art
►I’m
giving away books!
►Artist
residency in Colorado
Read all this and more and sign up for updates at
http://www.artbizblog.com
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Copyright © 2008 Alyson B. Stanfield. All rights reserved.
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