| August 6, 2007
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Main Article:
Protect Your Art Career
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A PERSONAL
NOTE FROM
ALYSON |
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As I write this, I’m preparing for a full week away from the office
and high-speed Internet access. As you read it, I’ll already be back
to work at my desk.
Truly getting away and leaving the office is getting harder and
harder. The laptop is always nearby, the cell phone is in my purse,
and I have no delusions that my responsibilities are fewer. But I’m
going to try. I’ve enlisted the help of my business protection team:
Shari Cornish,
my crack VA, and
Pat Velte,
my Web guru, will help things run smoothly while I’m away. They are
the most valuable part of my emergency preparedness. If something
were to happen to my business or me, they would be the go-to people
to keep things rolling. However, I’m not sure they’ve thought of it
in this way. Perhaps it’s time I tell them.
Who is on your art-career protection team?

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Protect Your Art Career
What if your entire mailing list was
suddenly gone? Zapped from your computer? What if your Web hosting
service crashed and had no copies of your site backed up? What if,
heaven forbid, you had a flood or a fire?
Would your
art career be protected in these situations? Or would you have to
start over from scratch?
We take it for granted that things will always work well and be
available whenever we need them. Until suddenly they don’t or
aren’t. Then, we usually blame it on someone else, when the
truth is we haven’t done everything we can to protect our businesses
and careers.
Sadly, this is when most emergency planning is done--after it’s too
late. Protect your art career now starting with these items:
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Back up
your computer on a regular basis. How regular regular is depends
on how much data (written and images) you generate. I’ve been
backing mine up monthly, but I’m changing that to weekly right
now. My future is inside this little silver box.
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Keep
copies of your most important information stored offsite.
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Update
your virus protection software.
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Get a
safety deposit box to protect your passport, Social Security
card, marriage license, birth certificate, insurance policies,
and other critical papers. I think mine is $35 a year--a small
price for a big load off my mind.
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Update
your business insurance for your home office, studio, and
travel. If your workspaces are in your home, you may need a
separate policy or rider for your policy. If you travel from
festival to festival, see that you are insured en route.
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Keep a
business manual that can help someone run your business in case
you are incapacitated in any way.
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Share
your whereabouts, flight information, and contact information
with at least one person at all times.
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Enlist
your team. Who can you count on to run things if something
should happen to you or your art business? Make sure they know
of the critical nature of their role.
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Get
everything in writing. Agreements with dealers, retailers, and
those who commission your work should be on paper and you should
understand the specifics of each arrangement.
The Craft
Emergency Relief Fund has a 2-page document that would be valuable
to print out and use as a checklist:
http://craftemergency.org/files/DisasterPreparedness.pdf
What other things have you done recently to protect yourself and
your art business? Share your thoughts on the above list and leave
your own ideas on the Art Biz Blog:
http://www.artbizblog.com
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Know This . . .
“By failing to prepare, you are preparing to
fail.” --Benjamin Franklin
Think About This . . .
We usually don’t think about emergency plans until it’s too
late.
Do This . . .
Protect your art career
by preparing for an emergency. Print off the above list and
break it down into manageable steps. Perhaps you can tackle
one item a week.
http://www.artbizblog.com |
You are welcome to use this article on your website, blog, or in your newsletter as long as you include this complete credit line:
Copyright 2007 Alyson B. Stanfield. Alyson takes the mystery out of marketing your art and making more money as an artist. Visit
http://www.ArtBizCoach.com to get articles just like this one delivered to your inbox.
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