| July 9, 2007
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Main Article:
Get Ready For Museums,
Part 2
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A PERSONAL
NOTE FROM
ALYSON |
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Are you museum-ing?
I confess that many of my so-called vacations revolve around art and
museums. When you’re passionate about something, you just can’t turn
it off.
Last week I made another trip to the Denver Art Museum, where I’m a
member. It was a special trip with a longtime client who was here
from Shreveport, Louisiana. (Photo on blog.) It was also special
because I don’t get to the DAM as much as I would like.
One of my major rules for museum outings is not to try to see
everything, which I mentioned last week in my “How to Visit a
Museum” recording for Inner Circle members. I select a small
portion of things I want to see--knowing that museum fatigue will
soon set in.
I have promised my husband a “real”
vacation on the coast in Northern California at the end of this
month. The laptop will be in tow, but my intent is to enjoy the time
there. As soon as we’re done, though, I’m told we’ll be in a hotel
conveniently located near the San Francisco Museum of Modern Art.

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CLASSES,
TELESEMINARS, WORKSHOPS,
ETC. |
How to Document Your
Art using Professional Guidelines
Complimentary Teleseminar, Tuesday,
July 10
Are your inventory records a mess? Do
you even have inventory records? Your inventory records are critical
documentation for your career. You might as well get them right so
you don't have to go back in ten years and try to reconstruct all of
your accomplishments. In this complimentary teleseminar, Harriete
Estel Berman will cover the essential information you should be
keeping for each artwork. To sign up:
http://www.artbizcoach.com/classes/document.html
Get Organized
Online class begins July 11
Get organized before the summer is over. I’m adding another “Get
Organized!” class for the summer. Clean out your clutter, organize
your files, and set priorities. The gallery season is soon upon us.
This summer’s classes are being conducted entirely on blogs!
Lessons,
discussion, links, audio . . . everything on one blog that is for
class members only.
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View all upcoming classes and events.
Get Ready For Museums,
Part 2
►
Did you know that this newsletter is available in audio format each
Wednesday at
http://www.artbizblog.com? You can also download it at iTunes.
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Ann
Cunningham is always learning something new in the
museum commission process for her tactile art.
Reading by Moonlight.
Colorado Yule Marble, 36 x 48 x 24 inches.
Collection of Morton-James Public Library.
(c) The Artist http://www.acunningham.com
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Last week I gave you a quick overview of
museums. In case you missed that issue, you can find the podcast on
artbizblog.com on July 4. The most important lesson from it is this:
Museums exist to serve the public, not artists. Having said
that, we all know that museums can’t thrive without artists. It’s a
mutually beneficial relationship. However, due to the enormous
amount of art being produced today--the fierce competition for
attention from museums--museums have the upper hand. If museums are
a goal of yours, you need to know how they operate.
It is a misconception that museums have a lot of money.
Museums are almost always strapped for capital! Yes, they have big
donors, but often those donations are for specific programs,
exhibitions, and building projects. Money for daily operating
expenses is less abundant. Most museums are funded from a
combination of sources, which include, but aren’t limited to,
admissions; endowments; store and restaurant sales; memberships;
government support; and private foundations.
But museums also have a lot of expenses. Just imagine what it takes
to run one! Not just keeping the building open and maintained, but
paying the staff, caring for the collection, and publicizing
exhibitions and events.
Museum budgets are planned well in advance for the upcoming fiscal
year. Some museums are even organized enough to have three-year or
five-year budgets, although they are often revised annually to meet
changing situations. These figures are necessary for grant
applications and a good board of directors should demand prudent
planning.
The budgeting process was different for each of the three museums in
which I worked. In general, museum budgets begin at the staff level,
where department heads work with the people under them to devise a
realistic budget that takes expenses and income into account.
Department heads then work with the director, who is responsible for
prioritizing needs and designating staff resources. The director
then takes the budget to the board for approval. As you can see,
there are layers of bureaucracy.
Knowing how museums are funded and how they have to spend their
money should help you plan your museum strategy. After reading this,
you should know you shouldn't approach a museum and expect them
to give you an exhibit next month! Or, expect them to purchase
your artwork right away! You'll see that things are slow in a museum
and, as I said before, museums exist to serve the public, not
artists.
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Know This . . .
Getting your foot into the museum door takes time.
Think About This . . .
What are you waiting for?
Do This . . .
Get ready for museums.
Research them. Visit them. Join them. Learn about their
collections and exhibitions. Know where you might fit and
get to know the curators.
This text is taken from The Artist-Museum Relationship, an
e-book and one-hour audio CD to help you prepare for
museums. Details about museum exhibitions and collections
and how they come to be are included:
http://www.artbizcoach.com/resources/museums.html
See one critical step you can make toward getting ready for
museums on the Art Biz Blog:
http://www.artbizblog.com
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You are welcome to use this article on your website, blog, or in your newsletter as long as you include this complete credit line:
Copyright 2007 Alyson B. Stanfield. Alyson takes the mystery out of marketing your art and making more money as an artist. Visit
http://www.ArtBizCoach.com to get articles just like this one delivered to your inbox.
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►Podcast:
Get ready for art museums, part 1
►Are you here for the art or the plumbing?
►Pitch to other blogs.
►Treat your art like it belongs in a museum.
►NEA chair Dana Gioia’s commencement speech at Stanford
(must read!)
Read everything and sign up for updates at
http://www.artbizblog.com
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Copyright © 2007 Alyson B. Stanfield. All rights reserved.
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