| January 8, 2007
In this issue . . .
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A
Personal Note
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What Goes into a Successful
Exhibition?
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How to
Tap Into Daily Actions to Accomplish Your Goals in the New Year
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Free Teleseminar with Publicity
Expert Joan Stewart
►
Main Article: Get It Out There
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Heard on the Art Biz Blog
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Lauren
Rader, Interlude. Acrylic on canvas,
60 x 48 inches.
© The Artist.
http://www.laurenrader.com/
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A PERSONAL
NOTE FROM
ALYSON |
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We’re one week into the New Year and beginning to settle down. The
first edition of the new newsletter went out last week with some
glitches, but we worked on them and our crossing our fingers for
this one. Change is almost always accompanied by challenges.
I am still working on my goals and have allowed myself one more week
to get a clear picture as to what I want from this year. I’m very
much looking forward to “How to Tap Into Daily Actions to Accomplish
Your Goals in the New Year” with Rachelle Disbennett-Lee tomorrow
night. It’s just what I need to kick off 2007! And I hope you’ll
read the blurb below and join us.
If you haven’t checked out the 7-day smARTist Tele-summit, I hope
you’ll do so. Joan Stewart, a publicity expert, is giving a free
preview call this Thursday. I am always empowered by Joan’s
newsletter and website,
http://www.thepublicityhound.com . I know she’ll have powerful
information to share with you. See details below.
Until next week,
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CLASSES,
TELESEMINARS & WORKSHOPS |
What Goes Into a
Successful Exhibition?
Online class begins this Wednesday, January 10
Do you want to
know the secret to successful exhibitions? “Exhibit Your Art: Venues to
Openings” covers everything from selecting your artwork to installing it
to being a terrific host(ess) at your opening. It's best to be prepared!
Find out the
class details and join us.
How to Tap into Daily
Actions to Accomplish Your Goals in the New Year
Teleseminar, tomorrow, Tuesday, January 9, 8 p.m. EST
Kick off the New Year with a promise to make it your best ever! Coach Rachelle Disbennett-Lee, who writes a daily action-oriented newsletter, shares with us the power of consistent, focused action. Think of everything you could accomplish if you took a single step toward your goal each day.
Please join this inspiring call.
Publicity Expert Joan Stewart
Free teleseminar for smARTist Tele-summit,
Thursday, January 11, 7 p.m.
EST
Want
to know how to get free publicity? Are you shy or unsure about how to
approach a journalist to write a story about you? Would you like to know
what mistakes to avoid when talking to the press about your art? Joan
Stewart is a publicity expert extraordinaire who knows how to catch the
attention of frazzled news directors, busy reporters and grumpy editors, so
the world can know about your art.
Sign up here.
View all upcoming classes and events.
Get It Out There
Where is your art being seen at this
very minute? Quick! Name every place that you could tell a potential
buyer to go see your work. And you only get points if it’s outside
your home or studio. Okay, this isn’t really a game.
What I want to do is to encourage you to get your work where
passersby and art lovers can see it. An alternative title for this
topic might be “Get It Out OF There” as in “get your work out of
your house and studio and where others can see it.” It’s not doing
you a whole lot of good to keep it under your watchful eye, except
that you know it’s safe and secure. That’s always nice to know, but
you are ready to take some risks. It’s 2007 after all. You’re rarin’
to go.
You know:
The more people who see your work, the more people there are to
love it, buy it, and collect it.
With this mantra, you’re filled with new energy to share your work.
Every time you show your art in public, it takes you to a new level.
As a former museum curator and educator, I am of the firm belief
that viewers complete the art. Yes, art exists without viewers, but
its meaning is greatly reduced. Think of all the meaning that has
been added to the Mona Lisa over the centuries. Or to Picasso’s
Guernica. Or Kahlo’s self-portraits. Each viewer has brought his or
her own experiences to the works. You, as the artist, learn from
each one. It doesn’t mean you like them all, but you learn. And you
can’t help but get better as a result.
If you haven’t already done it as part of your 2007 goals, take time
this week to articulate and write down where you will show your work
this year. Don’t forget the virtual world and non-traditional
spaces.
Art venues are hard to find with little notice, so you’ll also need
to nail down spaces for your work in 2008 and beyond. Artist Lisa
Call posted her exhibit goals on her art blog,
http://blog.lisacall.com :
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I obtain 3 new solo shows for 2008
and beyond, targeting university/non-profit galleries and
museums.
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I send out 2-4 show proposals per
month to meet the above deadline.
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I enter exactly 5 high quality
national juried art/craft/fiber shows.
Are you prepared to do the same?
If you’re ready to show your work or have an exhibit coming up that
you want to make the most of, I hope you’ll join the
“Exhibit Your Art” class this Wednesday.
Not sure you have enough work to share? I’ll tackle that problem
next week.
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Know This . . .
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The more people see your work, the more work you’ll
sell.
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Think About This . . .
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What good is that work doing in your home and studio?
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Do This . . .
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Get your art out there (or out
of there!). Go into your word processing program and make a
big sign. Better yet, paint or draw one. Hang it up so that
you see it several times a day:
The more people who see my work, the more people there are
to love it, buy it, and collect it.
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You are welcome to use this article on your website, blog, or in your newsletter as long as you include this complete credit line:
Copyright 2007 Alyson B. Stanfield. Alyson takes the mystery out of marketing your art and making more money as an artist. Visit
http://www.ArtBizCoach.com to get articles just like this one delivered to your inbox.
| HEARD
ON THE ART BIZ BLOG |
 The
blog focused on setting and achieving goals for the New Year, with practical
tips you can use to make the most of 2007.
Lisa Call commented: “I think it definitely helps to write
down clear specific measurable goals. If you don't know what you want to
achieve it's hard to know what to work on to move forward.”
Lesley Riley asked: “ . . . I know I am afraid of success but
that has always been so confusing to me. Why do we fear success when that is
what we also desire and work towards?”
Sheila responded: “ . . . More will be expected of you if you
are a success, and while some find that exhilarating and motivating, other
personalities find it more than they can bear, even taking the enjoyment out
of doing that thing at which they have become successful.”
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Copyright © 2007 Alyson B. Stanfield. All rights reserved.
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