| October 8, 2007
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Main Article:
Straighten Out Your Bio and Statement
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A PERSONAL
NOTE FROM
ALYSON |
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I think I’m becoming more patient, more
Zen as I grow older. I’ve realized that I can have all the lists in
the world and the most challenging goals in the world, but
everything gets thrown out the window when life happens. Things
don’t usually go as I would like them to, so I need to change my
game plan. Case in point: I wasn’t planning on the Colorado Rockies
entering the NL baseball playoffs. But there they were last week and
I couldn’t resist becoming a fair-weather fan and cheering them on
for each game. I had loads of work to do but, heck, the Rockies were
in the playoffs! I had to change my plans in order to watch them (or
at least listen to them).
Another case in point: The day before I flew out for my workshop in
Omaha, my cat Tofu brought me a present from outside--a snake! It
disrupted my work for a short time and kept my heart rate up for a
much longer time. What was I going to do? I can’t get mad at her
because she found a new toy, but I couldn’t have a snake in the
house. Had to change my plans.
It’s kind of the same in my workshops. I come with an agenda, but
participants have questions of their own. I’ve learned to change the
plan. What’s more important? That I make it through my list or that
they get answers to their questions and feel empowered?
My clients go through this as well. They apologize for not making
the type of art that was on their plan for that week. As long as
you’re making art, it doesn’t matter that it wasn’t part of your
plan. The only thing that matters is that you’re making art and
being present for your art.
To your success in the studio,

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CLASSES,
TELESEMINARS, WORKSHOPS,
ETC. |
How to Get Your Art
Published in Magazines
Teleseminar -
Wednesday, October 17, 6 p.m. MT
Veteran magazine editor Jennifer King will give you an insider’s
look at the process of getting published in this teleseminar. She’ll
show you how to think like an editor so you communicate effectively
and achieve your goals and cover the five essential steps to getting
published. Just $9.95.
http://www.artbizcoach.com/classes/magazines.html
See You in Iowa
Live Workshop, Saturday, October 28
I take my show to Spencer, Iowa this
time for the “I’d Rather Be in the Studio! (But I have to Eat)”
workshop. Get an introduction to self-promotion basics and some
hands-on practical experience you can put to use right away. If you
can’t attend be sure to share this information with any contacts you
may have in the area.
http://www.artbizcoach.com/workshops
►
View all upcoming classes and events.
Straighten Out Your Bio
and Statement
In the current “Promote Your Art
with Confidence” class, there was a question about what the
difference is between a statement and a bio. After I responded,
other participants commented that they were grateful for this
information because they had similar confusion. Others have
mentioned to me--in horror--that they have been doing their bios and
statements all wrong to this point. In truth, there really isn’t a
right and a wrong. However, I do provide guidelines to make it a bit
easier.
Here’s how I distinguish between
your bio and your statement.
Your bio is about you and your artistic accomplishments. It
is written in the third person (otherwise, it would be an
autobiography). It helps to think of it as your résumé in paragraph
form. Write it in reverse chronological order, acknowledging that
your most important accomplishments are those that are most recent.
I think it’s nice to open a bio with a short paragraph summarizing
your current work. This can be taken from your statement and
reworked for the bio format.
Listen to this podcast about making your bio more interesting:
http://www.artbizblog.com/2007/04/podcast_spice_u.html
In contrast to your bio, which is about you, your statement is
about your work--the current direction of your work, not the
history of how you got to this point. It’s your opportunity to
define a body of work before others respond to the work and define
it for you. Your statement--because it is a statement--is written in
first person. It is not the definitive statement about your work
forever and ever because your work changes. You must allow your
statement to get better and to grow along with your art. My litmus
test for a good statement is that it makes me want to quit reading
and look at the artist’s work again. Otherwise, it’s just a bunch of
words.
Please listen to the audio on this page (it's a link in red text
about halfway down) for further thoughts about your statement.
http://www.artbizcoach.com/resources/statement.html
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Know This . . .
A well-written bio and statement help you connect with
people.
Think About This . . .
Is your bio a bio? Is your statement a statement?
Do This . . .
Straighten out your bio and statement. There are times when
you might need to combine them, but otherwise, don’t allow
them to be squishy. One’s about you; the other is about
your art. Don’t blow them off. Make them better and use
them to help you promote your art.
If you need help with your statement, I recommend my e-book
“The Relatively Pain-Free Artist Statement,” which has
helped many artists.
http://www.artbizcoach.com/resources/statement.html
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You are welcome to use this article on your website, blog, or in your newsletter as long as you include this complete credit line:
Copyright 2007 Alyson B. Stanfield. Alyson takes the mystery out of marketing your art and making more money as an artist. Visit
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| HEARD
ON THE ART BIZ BLOG |

There was a lot on the blog last week to make you
think, question, and disagree.
►Podcast:
Get real with your email, part 2
►More tips for organizing your email
►We interrupt for a cute animal photo
►Seven-minute
tasks can really add up
►Practice
your pitch with your pet
Read all this and more and sign up for updates at
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