September 11, 2006

Special note: Today is just a normal day for most people, but laden with sadness for so many. Take time today to remember the real heroes in your life. Take time to remember those who work hard for safety and security in your community. And, finally, take time to tell your friends and family how loved they are.

I have posted a special blog entry on how artists have responded to or are remembering 9/11/2001 on the fifth anniversary. Please share with us at Art Biz Blog.

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ARE YOU TRYING TO BE ALL THINGS TO ALL PEOPLE?

I've been reading from a variety of sources about how important it is to narrow your message down and try to target smaller markets. As we become consumers who demand more and more specialization and individual attention, this only makes sense. The problem, it seems, is that many artists still believe that it's better to do a little of this and a little of that. Eventually, the rationalization goes, they'll find buyers for everything.

This thinking is way off base.

First, consider how we have come to know famous artists. We know Henri Matisse for his wild color and decorative lines. We know Claude Monet for his broken brushstroke and depictions of numerous locales at various times of day. We know Cindy Sherman for becoming a different character in each photograph. And Picasso lived long enough for us to know his Blue and Rose Periods, Neoclassicism, Cubism, and conflation of all four. These artists are etched in our memory because what they did makes sense. Their progression is solid and easy to follow. We can wrap our minds around it.

Second, contemplate how we look for things today. We don't look for just any old kind of art. We want "large abstraction" or "Midwestern landscapes" or "portrait busts." I dare say there will be some people looking for red, green, or black artwork. My point is: We want art our way. And the Internet lets us search for it.

If you are trying to be all things to all people, your website will probably never attain a high ranking because search engines will be confused. On the other hand, if you target your message, you have a much better time getting noticed online and in person.

Your message is a combination of your artwork, the words you use to sell and describe it, and the promotional methods you choose. We're talking about promotional messages, materials, and methods in "Promote Your Art with Confidence," the e-class that begins tomorrow. Join us! Get the detailed syllabus.