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October 15, 2006
Are you wishy-washy on your pricing? Do
you give in whenever someone asks you to lower your price or says they
just can't afford your work? Did you turn to mush when the art
center asked you to teach a class but said they could only pay you $100?
Then this message is for you: stand firm! I don't mean semi-firm.
I mean rock-hard firm.
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Paula Christen, October Snow.
Watercolor, 7.5 x 13.5 inches.
©The Artist
http://www.paulachristen.com
Paula is
coordinating the ArtBizCoach.com workshop in
Washington this week. Thanks, Paula! |
We've been talking about this a lot in
the "Promote Your Art with Confidence" class discussion. It's so easy to
want to be accommodating. It's in our nature to want to be liked. Even
more to the point, we sometimes lower our prices because we think it
makes people more likely to buy from us. I'm going to tell you something
that may not sound right to you, but it's true. Having a lower price
than your competition doesn't help you and may even hurt you.
Lowering your price:
. Makes you appear less professional.
. Makes people wonder why they were that high in the first place.
. Is disrespectful to yourself and to those who have paid a higher
fee.
You worked hard to get where you are.
Lowering your price sets you back. It will also upset those who have
already paid the higher price. (Word gets around quickly these days!) .
Makes it difficult for you to ever be paid what you're worth. (Word gets
around quickly these days!)
If your prices are well thought out in the first place, if you know why
they're priced at a certain point and you can back that up, you should
have immense confidence in your prices and fees.
Stand firm and I promise you will not only "not" lose sales, you will
start attracting higher quality buyers and collectors along with better
speaking and teaching opportunities.
. . . . . . . . . . . . . . . . . . . . . . . .
Read "Lowering
Your Price Could Cost You a Sale" by Tom Richard.
DO THIS! ACTION STEPS TO TAKE
--KNOW THIS
People who buy your artwork or your services rely on you to set your
price fairly for everyone. They depend on you to be confident in that
price and to know how and why it is what it is.
--THINK ABOUT THIS
Lowering your prices for anyone makes it harder to get back to where
they were in the beginning.
-- DO THIS
Set your prices, memorize them, and stand firm. I've left a list
of pricing areas on the Art Biz Blog. Please visit and share your
insight: http://www.artbizblog.com.
Having problems with pricing? Pricing is part of your overall marketing
plan. I help individual artists with their plans. See
http://www.artbizcoach.com/consulting .
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Get Organized to Run a Successful Art Business
Begins Tuesday, Nov. 7
Are you drowning in clutter? Can't find your computer files when you
need them? Don't have a filing system that makes sense? This class has
loads of organizing secrets tailored just for the artists' life. And
it's only $99 for an entire month of getting-organized coaching. Please
join us!
Read more...
TELESEMINARS
Teleseminars tackle big
subjects with expert presenters in a short period of time--all over a
phone line. You can read more about them by following any of the links
below. Get Online Without Spending a Fortune
Thursday, October 26, 6 p.m. MDT -
$14.95
Are you still without a website? Confused at the mere mention of ISP or
URL? Wondering what the basic steps are for getting your own website?
You're not alone! Trust me. There are still many, many artists sans
website. For that reason, I asked Patricia Velte to be my guest for a
teleseminar tackling the ABCs of artists' websites. Patricia is my Web
guru and is also a Web designer for a number of artists. If you've been
waiting to take the online plunge, this 60-minute teleseminar is just
for you.
Sign up now!
What Copyright Laws Mean For You
Only $34.95 for two teleseminars
Do you wonder what you should be doing about copyright laws? Are you
frozen to the point of inaction out of fear of having your concepts and
images stolen? Attorney Kevin Houchin covers everything you need to know
in tow teleseminars on November 1 and November
8. (Think of what the attorney fees would be for two hours of
consultation!)
Sign up now!
Live Art Marketing Action Workshops
There's nothing like connecting in person. Join me in these places:
Oct. 21: Winthrop, WA
Nov. 4: Wilmington, DE
Nov. 11; Salida, CO
Find out
more.
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THIS WEEK:
►The
art entrepreneurship theory
►What I'm listening to
►This
artist is in a cake frenzy
Find out more:
Art Biz
Blog
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Individual Consultations Writing and Editing
Ongoing Support Marketing Plans Classes
Paving Your Career Path Setting Up
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