Art Marketing Action
 Alyson's Weekly Steps for Taking Charge of Your Art Career
 Make a PR Notebook

June 12, 2006

Your official portfolio is just that--fairly official. On the other hand, you may find need for something more comprehensive. Call it what you like: public relations notebook or just plain brag book. Either does the trick. You might include:


Miles Mitchell, Museum of Glass. Photograph.
© The Artist
http://www.milesmitchellphoto.com

►Articles
. About you
. That you've written
. About your process
. About your medium

►Resume and/or Bio

►Artist Statement

►Postcards and Flyers
. From exhibitions
. From teaching
. From events

►Photographs
. Of your artwork (as long as you're proud of them)
. Of you in action
. Of your work in progress / process
. Of your artwork in situ

►Testimonials
. From people who have purchased your work
. From art consultants, gallery dealers, and festival promoters
. From heads of arts agencies
. From politicians (write a snail mail letter on an art issue in order to receive a reply)
. From someone who wrote something nice on your blog

Put your notebook out at art openings, festivals, exhibits, and classes. Take it with you to anywhere you think you might be asked about your work.

If you have a special notebook you use and take a good photo of it, I'd love to see it and might even post it on the Art Biz Blog (if you're willing to share). Otherwise, send me any advice that adds to the above.

KNOW THIS If you don't tell people what you've been up to, who will?
THINK ABOUT THIS A PR notebook is a subtle way to brag about your accomplishments.
DO THIS Make a PR notebook. Use a three-ring binder with sheet protectors, but don't stop there. Make it special. You're an artist after all! Create a cover that looks like your work and helps promote your artist's brand--something that makes people want to pick it up and look through it.
CONSULTING
Not sure your website is working hard enough for you? Ready to stop going around in circles and getting a marketing plan down on paper? Need help with your marketing materials? These are all part of the services I provide artists. See more

 CLASSES
Exciting news! Big class changes lay ahead. Big classes, big topics, big ideas--all to come. Until then, you are invited to take any of the classes "on your own." Details
 

THIS WEEK: 
►Own your goals
►Goal areas to think about
►When to reproduce your artwork

Find out more: Art Biz Blog  
 
Individual Consultations    Writing and Editing    Ongoing Support    Marketing Plans Classes    Paving Your Career Path    Setting Up

 

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Copyright © 2006 Alyson B. Stanfield. All rights reserved. 

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