The Artist Marketing Plan is for artists of all mediums, galleries, art organizations, . . . This plan can be used in almost any business, but the language is adapted to visual artists.
Are you overwhelmed by having to be both creator and salesperson?
You might have a general idea of where you want to be, but there is so much to do that you get sidetracked and really don't know how to prioritize or where to begin.
The Artist Marketing Plan is for artists who have a body of work and have spent at least some effort exhibiting and selling. I highly recommend Promote Your Art with Confidence as a basis for your marketing plan.
The Artist Marketing Plan helps you:
- Set and achieve challenging, yet realistic sales and promotional goals.
- Define your art in a way that sets you apart from others.
- Identify other artists who sell work that is similar to yours, within a certain price range, and/or to the same patrons. This is your competition. You must know who they are and how to differentiate your work from theirs.
- Decide who your patrons are and what audiences you should be reaching that aren't currently part of your marketing efforts.
- Look at where you are currently showing and selling your work and how (and when) to move on to venues that might be better for you.
- Write a promotional plan that puts your name and artwork in the spotlight.
- Plan your expenses.
All of the assignments are posted online in a central location. You work at your own pace, but you'll need to finish your plan within two months and send it to me for my help. You must be able to use Microsoft Word and send it back to me as an attachment.
Upon enrolling, you'll receive a workbook in Microsoft Word format with the following sections:
Section 1:
- An overview of marketing.
- Five things you must do to achieve your goals.
- Why you should be spending at least 50% of your time marketing.
- Set three sales goals for the next five years.
Section 2:
- Why you must focus on building a body of work.
- Two ways to determine the price of your art and three steps to get there.
- How to write a description of your work for marketing purposes.
- Seven general rules for pricing your work.
Section 3:
- Why it's important to keep an eye on your competition and things you should be looking out for.
Section 4
- Why do people buy from you and not from other artists?
- Who are your best collectors and why?
- If you don't have a niche market, find out why it's something you might want to aim for.
Section 5:
- How to assess the places you have been showing your work.
- How to know when it's time to move on and find better venues.
- Find out the best way to approach galleries and what to do in the meantime.
- Twelve places to show your work.
- Prioritize your sales and exhibition venues.
Section 6:
- Why your marketing materials are just as important as your artwork and how to get them into shape.
- Why building name recognition (a FREE promotional method) should be the focus of your marketing efforts.
- Twelve categories for promoting yourself.
Section 7:
- Plan your marketing expenses so that they're realistic and in line with your goals.
Plans must be returned to me within two months for my help. Of course, you'll receive limited email support (if needed) while working on your plan.
$195 
Please note: Artist Marketing Plans are also available for free download for groups who register at the Art Biz Connection. However, they do not include my help.
GUARANTEE OF SERVICES
I cannot make you do the work required. However, I guarantee that if you do the work and honor the promise to yourself, you will see results. If you believe I am not holding up my end of the professional relationship, I promise to refund your money.
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