It’s All About Your Mailing List

Michelle, a woman in my mastermind group, marveled at my list size: How did you get that many people on your email list?

It was easy for me, I replied, because I understood the value of a list when I started my business.

I was fortunate to appreciate the importance of a list due to positions in my past work experience.

How I Built My List

As an assistant to a U.S. Senator, I came to recognize that my boss’s donor list and my Rolodex (yes, it was that long ago) were the most valuable assets in our office to ensure continued community support. As a museum curator and educator, I knew how much we relied on our members and donors for financial support.

Lists are indispensable in both of those situations, which is probably why

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