You have a lot going on. Back-to-back-to-back exhibitions, openings, and events.
How do you make sure the people on your list receive invitations without bugging them too much?
©2013 Nadia Nadege, Caminus. Mixed media on wood, 42 x 62 inches. Used with permission.
Building on my recent article about a schedule for your marketing tasks, I thought it might be helpful to cover a schedule for email – specifically for those times when you have a packed calendar.
Your newsletter or ezine is sent on schedule no matter what. If you promise monthly, you send it monthly, which, by the way, is a good timetable for most artists.
Your newsletter is for keeping your name in front of your list and building a relationship with the people on it. Most newsletters have multiple articles or sections, including an upcoming calendar of